Blogging is exciting. It’s even more interesting to blog about something you’re really passionate about knowing that it is useful to people.
You’ll enjoy, love it and you’ll always be excited to create new content.
You’ll also make your blog interesting for your readers to read. Your audience will love your blog.
They’ll always keep returning to it.
Later on, as you continue reading this article, we are going to reveal to you the details regarding,
These seven surprising reasons will guide you to turn your passion into an online business.
By the way, do you know that blogs are too important to be ignored currently? Almost 40% of companies in the US use a blog for the purpose of marketing.
I have come across consultants and public speakers who are blogging. They use their blogs to build social relations with clients. A good example is Brian Tracy who has consulted for more than one thousand companies.
Authors are also blogging because they understand how important a blog is to their writing career. They’re using blogs to sell their books.
People are turning to blogs to learn new ideas and also to buy e-books. This is because new ideas take long before they get published in physical books.
If you want to learn something about entrepreneurship, new business management techniques or strategies including technological changes in business, then you should visit entrepreneurship blogs and also business blogs.
For instance, Eric Ries works as a consultant to a number of startups, and shares startup lessons learned in his entrepreneurship blog.
There are also entrepreneurs and business owners who are increasing brand awareness for their business by using a blog as a marketing tool.
You can also create a blog today and use it as a marketing tool to promote the product(s) or service you’re selling. You can also use a blog to pique the public’s interest in your work.
In fact, you can make money online blogging about your passion without even creating your own product to sell. You simply start a blog and use it in selling other people’s products.
A blog is one of the most effective ways you can use to increase advertising and engage online communities towards the products that your business is selling or you’re promoting as a blogger.
Your blog showcase your products, your services or your intellect. It can show people that you’re truly an expert in your field of professional.
However, if you’re an employee you shouldn’t create a blog and use it to share detailed sensitive information about the company you’re working for.
It can negatively affect the company’s brand. Once your employer finds out that you’re sharing this sensitive information on your blog, they might fire you.
There is nothing wrong blogging about your area of expertise (specialty) as long as you don’t mislead others or do something that is illegal as far as the field of your professional is concerned.
7 Very Good Reasons You Should Be Blogging About Your Passion
There are a number of reasons you should be blogging about your passion (blog about what you love).
Here are seven very good reasons to blog the topic you really love.
1.) You’ll Make Money Online Blogging
Can you really make money blogging your passion?
Blogging itself is a way to make money online. While this is a fact, it doesn’t mean that you’ll definitely make money online blogging.
For you to make money online blogging your passion, it does depend on the profitability of the topic (niche) you’re blogging about.
I will be hundred percent wrong to say that you will obviously make money online if you start blogging about your passion.
If there is hardly anyone interested in your passion, then it’s impossible for you to make money blogging no matter how smart or hardworking you are.
Am I scaring you?
Don’t get scared, I have the solution for you on how you can turn your passion into online business.
I.) Choose A profitable Niche
One of the most difficult part of starting a blog is choosing a blog topic (niche). Today, wider areas tend to be the order of the day.
There are many different types of blogs.
Usually new bloggers begin with a given topic and move outward into related topics, but is this the right way on how you should choose a topic to blog about so that you turn your passion into online business?
One of the biggest mistakes new bloggers make is to choose a topic which they know very little information about. This is the worst way for you to start a blog.
Bloggers who make this mistake do so because they prefer choosing a topic that someone else is making money online blogging about it.
They’re following dreams of other bloggers instead of them following their own dream.
What they do not take into account is that the person is making money from it because he truly loves that particular topic and has in-depth knowledge about it.
Choose a topic that you’re really passionate about, and most important ensure that a lot of people are searching for information online about it.
Turn your passion into online business by:
A.) Tapping into peoples’ problems.
B.) Tapping into peoples’ fears.
C.) Tapping into peoples’ passion.
Here is a good example. . .
If you’ve spent twenty years as a nurse and you really love working as a nurse, you can start a blog whose topic is about health care.
Nursing being a professional within the health care, you don’t have to start a general health care blog. Instead, you can narrow down your blog to your scope of practice so that you address the fears many people have about their health.
II.) Quality Relevant Content
Publish to your blog quality content that is relevant since it will make your audience to love you. It will also significantly help you to build trust with your audience.
However, don’t just give a lot of quality, timely and relevant content for free. Instead, use some of that content to build your list.
A.) It helps in acquiring new customers by convincing them to make a purchase.
B.) It encourages repeat business.
C.) It encourages customer loyalty.
III.) Having A Sales Funnel
Your audience can easily get lost where to purchase the product you’re promoting on your blog. It’s for this reason that you should lead them to your sales funnel.
For you to make money online blogging your passion, you should create a sales funnel that your audience will easily identify.
2.) Sets You Apart As An Expert
You can’t love a topic if you don’t know it. Writing about something you don’t know is a mistake.
If you don’t know your topic well, you’re not going to be able to convince people that you do.
You’ll mislead people by giving them information that is not accurate.
Normally when you’re writing about the topic that you love, then you know it well.
You’ll be blogging about your passion that you’ve not only engaged in for years but you’ve also specialized in as your professional. That is what sets you apart.
That is what makes you the expert that people want to hear from.
You’ll be able to give your readers inside information (in-depth accurate information) about the topic that someone else may not be able to offer them.
3.) Love To Research
Definitely, the more you’ll be blogging about the topic you love the more you’ll love to research it.
Even if you know a topic well, you have to research more about that topic.
Whether it’s SEO, business management or computer programming, you’re going to grow with your topic. You’ll want to learn more.
Your research will be more fleshed out because you want to be sure that you give away good sound information.
When you’re willing to do more research of the topic, then you’ll write it in authoritative way.
4.) Personal Experience To Share
When you’re writing about a topic that you’re interested in (blogging about your passion), then you’re likely to share personal experiences to make your blogging that much more interesting.
You’ll have personal ideas and mistakes to share with people. This will help them to avoid the same mistakes.
5.) Your Passion Will Show In Your Writing
If you know a topic and you love it, you’re truly passionate about it then that passion will show in your writing.
You’ll continue blogging even when things not working just the way you had conceived them.
You know, if you’re a reader, that when someone does not like what they’re blogging about, you can easily tell it when you’re reading his blog.
If, conversely a blogger adores the topic he is blogging about, you’ll find it interesting to read his blog.
So, if you’re blogging about lifestyle, the passion that you have for that topic will definitely be felt by your readers.
Your experience and skill will put you at the top of your game and allow you to give real insights to your readers.
6.) Always Evolving
As everything evolves, so will your topic. When you have passion for the topic, you’ll always keep up-to-date with the changes.
New technology, new techniques and new ideas will be part of the topic you’ll be blogging about because you’re evolving and growing with the topic that you’re not only passionate about but also the one that you have specialized in as your professional.
This way, you’ll stay a blogger who is an expert and most important readers will trust your blog.
7.) Becoming A Bette Writer
You’ll definitely practice to do what you’re passionate about. As you practice doing it, you become better doing it. You become very competent.
When you’re blogging about your passion you will:
1.) Write better.
2.) Improve your communication skill.
3.) Become a prolific blogger.
For you to ensure that you write great content to publish to your blog, let’s discuss some of the tips that you can start using today.
I.) Write Original Content
It is most annoying to read a blog post whose content has been copied from another blog. Great content is the one that you have written in a way that is original.
When you write original content, you’ll have your own voice. Your audience will identify you with that voice from other bloggers you’re competing with.
II.) Readable Content
Great content is the one that is easy to read and comprehend. You should avoid using terms that will make readers not to understand the message you’re telling them.
You should also ensure that there are not many spelling and grammar mistakes that will make your readers to strain reading your blog posts.
III.) Easy To Skim
Online readers are not going to read each word you publish to your blog. Instead, they’re going to skim quickly your blog posts with the aim of finding information that will capture their attention.
Make it easy for readers to skim your blog posts.
Write interesting subheadlines, paragraphs that are short and use pictures to capture the attention of your readers.
Bonus Tip: The Benefits Of Regular Content
Search engine optimization (SEO) experts and marketers alike talk about the benefits of publishing new content more often on a blog.
A blog that is regularly updated with new content gets more organic traffic.
Hubspot and marketing surveys found that the average website with a blog that has regular content gets about 50% more traffic than those that do not.
Further, the traffic that they do have appears to be much more relevant. It consisted of people who were seeking products or services and who may have been ready to buy (willing buyers).
Ensure that you update your blog with fresh content regularly.