How To Make Money Blogging In 2020
The Top 10 Blogging Myths Debunked
Can You Make Money Blogging During A Weak Economy?
Once upon a time, you had this great idea, a revelation with life-changing potential and you believed in your idea.
So, you quickly went to work and kept yourself busy.
You stopped going for dates, friends, and family parties became a no go zone, and as soon as you left work, you went home straight to your room and kept yourself busy.
You put in some hours.
You locked yourself in the room and cut off your sleep time.
And then it happened:
You managed to build your first blog. It was exciting. You bragged. You twitted. You shared. You announced it to your family, friends, and the entire world.
You knew it, and you believed that you were just about to start making money blogging from home.
Well, how is that working now?
Do people even make money from that, a blog! Seriously, how much money can you make from a blog?
How To Make Money Blogging
In this day and age, anybody that has a device that connects to the internet can make money blogging online.
Trust me. You can do this even if:
Look, before I continue, let's make one thing clear: Making money blogging probably isn't for you.
I'm not going to sit here and insult your intelligence by claiming that this is a one-click push-button system.
Always remember that push bottom system that claims to earn you a pile of money, on autopilot 24/7 while you sleep and without you ever lifting a finger, those are scams. Period! There, I said it.
Because of harmful misconceptions and misleading myths, let us debunk the top 10 blogging myths and common mistakes to avoid.
How Much Money Can You Make With A Blog?
When I first started to blog and earned my first two affiliate checks, I became desperate.
I knew I had stumbled on something good, and I wanted to learn everything about affiliate marketing and how I could take this affiliate marketing opportunity to the next level.
Was this the Holy Grail Of Internet Marketing?
I made a decision and a commitment to do whatever it takes to take this new opportunity to the highest level possible. Little did I know what I was about to get myself into a lot of trouble.
I started to ask a lot of questions and to fantasize.
Is that even possible? I would ask myself. Then, I’d think, if others are doing it, why not me. I convinced myself: If they can do it, I can do it too.
The more I thought about earning $1,000 per month online, the more excited I became.
Wow, finally, I could see a way I was going to quit my day job! The more excited I was, the more questions I needed to get answers for. . .
3 reasons why most people want to learn how to make money blogging
In today’s corporate climate, job security is wishful thinking. With downsizing, lay-offs, mergers, and bankruptcies happening, your cushy job is always on the firing line.
Blogging can provide the ultimate job security. Once your blog gains traction and becomes profitable, you’ll work according to your potential, and you’ll be in control of your future.
Low Startup Costs
Startup costs for starting a blog are ridiculously cheap but don’t expect your blog to be an overnight success.
It takes patience and perseverance. Just keep creating great content in a niche you are passionate about and promote your content like crazy.
They say it takes two to tango. Help a few people along the way, and you’ll cultivate a productive and lucrative blogging lifestyle.
How To Make Money Blogging - Quick Summary
What We Like
What We Don't Like
How To Make Money Blogging - Quick Navigation
1. Going The FREE Route When Starting A Blog
Free is a hook to get you.
Free has its use and place. Free is for savvy marketers. The big boys love to use free as a hook to get you. Smart bloggers like you ought to use free, to your advantage.
Why do most bloggers use free blogging platforms?
Because almost every Romeo and Juliet that I know and their dog and cat love FREE!
Listen up my friend, Use free blogging services wisely.
When setting up your main blog, avoid free blogging platforms. Avoid free blog hosting services and tools at all costs.
Free blogging platforms serve a different purposes and they have their place. 9 out of 10, your main blog doesn’t belong there!
2. Ignoring The 80/20 Rule
So you want to download and install your blog.
You are now learning Html and css3 because you want to design your blog template the way you like it. Next, you will be creating and publishing blog posts. You'll then build links.
Then you'll start to guest blog.
After that, you plan to write and publish your eBook.
Oh, and there is that WordPress plugin (still a work in progress) you've been planning to release.
And did I almost forget about that whiteboard video that has been in production like, forever!
Stop. It's a waste of energy. It's a waste of time.
You can only be as good as what you are good at doing. Find that 20% that you are good at and then stick to it. Get the desired results. Be good. Be perfect. Be the best.
Be great at what you are good at doing!
The rest of 80% of your work, why not delegate, outsource, or get rid of it. That's what smart people do. It's what successful bloggers always do.
3. How To Choose A Profitable Niche [Catch 22]
For most bloggers, choosing a profitable niche for a blog is a catch 22. 99.9% overshoot, undershoot, or forever stagnate in the aim shoot, aim shoot-mode and never at once ever get to fire!
Remember, people have problems.
People have fears, and most people I know of, are passionate. Tap into peoples' problems, fears, and passions.
Don't worry about the competition. Love it.
Competition is good. Let the competition excite you. Analyze it. Your goal is to identify the weaknesses and strengths of your competitors. Find that unfair advantage and then bring your uniqueness to it. Get to work, go that extra mile.
Remember, some of your competitors, no matter what you do, you can't win. And for some, you're going to knock them out, and they won't even know what hit them.
Celebrate your wins. Learn from your failures and always respect and love your competitors. It's business, not personal.
You can do this.
There is nothing like untapped niches, get over it! You either in to compete, get your share, and win or someone else will knock you out, real bad, take it for what it is! Business.
Blogging Takes Time And Effort
A successful blog that earns money must have an audience. To build a big audience, you have to post high-quality content regularly.
You also must be committed to promoting your content to gain more readers and build an audience.
In the very beginning, it will be a lot of hard work and absolutely no return. Some blog requires months or even years before they can be able to be monetized.
Most Blogs Have No Traffic
Most bloggers struggle to get traffic to their blogs.
Because of lack of blog traffic, low-traffic blogs have a limited number of monetization options and therefore, cannot be a sustainable legitimate online business. Learn how to get traffic to your blog.
Excellent opportunities are solely available to the top blogs that get a tone of traffic. To become one of the big players, you need to be pretty good at driving traffic and engaging with advertisers, your audience, and be well-versed in a wide range of blogging tactics.
4. [Fallacy] That Quality Content Is King
Yes, content is king, but under whose territory?
The world as is, the internet is moving real fast.
The last time I checked, England is still a Constitutional Monarch, and so are about 45 other sovereign monarchs.
The rest, the vast majority of world countries' leadership, is a blend of free and mixed democracies.
Now, at this day and age, there are still quite many countries that are under brutal dictatorship regimes.
Listen; Use your content to build your list.
That is your territory. Your list is the primary source of gold and money for your kingdom.
Then Rule with your content. Wisely. Honestly. With respect and fair judgment. And by that, I mean quality, timely, and relevant content.
5. No Sales Funnel In Place
Blogging is fun.
You get to travel, visit friends and relatives whenever and wherever. You even get to go to new places around the world shopping, eating and sleeping.
How cool is that?
Welcome to New York City, the most populous city in America! Right from the airport, there are signs and billboards. There are tunnels and bridges.
New York City, what a city? So much to explore. So much to learn. So much to discover. So many people. And more people!
And you know what is likely to happen to you in New York?
To get lost. To become overwhelmed and quickly despair.
New York! Easy to give up, pack and go back home to where we are well accustomed to and know our way around!
Look, don’t be the next New York City!
You must and can do better.
Always keep this in mind; the more prominent your blog gets, and the more popular it becomes, the easier it is for you to lose focus, and so are your blog visitors.
Guide your blog visitors. Lead them. Show them the way.
Right from the onset, set up links, opt-in forms, and banners in strategic places to grab your visitors’ attention and direct them to your sales offer to a freemium or the next logical step.
The earlier you do this, the better it is for you and everybody.
6. Incoherent And Inconsistent Marketing Campaign Plan
You tweet on Twitter. You post, like and share on Facebook.
You publish blog posts and leave blog comments. You Stumbleupon and Instagram.
You are on LinkedIn interacting and building relationships.
You guest blog. You pin it. You submit articles to article directories. You do search engine optimization. You buy banner ads. You buy solo ads and everything in between.
Yes, I get it. You are marketing.
Most bloggers I know, like to jump from one marketing strategy to another. They specialize in an inconsistent and incoherent blog marketing strategy that never gets any viable results.
Tweeting, sharing, commenting, posting...
That is not marketing; it is what it is – Tweeting. Posting. Sharing. So, what is the best blog marketing strategy?
Here is my 10 cents take.
Carefully choose only one web traffic, getting strategy custom to your niche. Then launch your marketing campaign and start testing. And test some more until it works for you.
Don’t be good at it. Be great. The very best!
Split test and optimize that traffic strategy like crazy. Milk it, till it starts to semi-auto run itself! Then choose another blog marketing strategy. Rinse and repeat.
Never stop rinsing and repeating because the day you stop refining your marketing campaigns, that’s the day I’ll beat you.
Never Stop Acquiring New Knowledge
Blogging is a very competitive niche.
If you stop learning and perfecting your skills, another blogger will seize the opportunity and appeal to your audience.
You have to focus on learning new advanced blogging techniques. The more curious and willing to evolve you are, the easier you’ll find it to keep your audience engaged.
Invest In Your Blog
You can’t just start a free blog and expect to make money blogging, 15 years ago, maybe! But in this day and age, forget about free blogs.
Even though the investment in starting a blog is minimal, still, if you want to make money blogging, you may have to invest in your blog to make it professional, appealing, and able to compete with other blogs in the niche.
Fortunately, for a brand new online business, creating a website is very inexpensive. For less than $100/year (including web hosting and domain name), you can get fully up and running.
As you grow, one likely area that will need continued investments is traffic and lead generation. Ultimately, you want to construct a system where traffic is funneled directly from multiple platforms to your website.
Approach blogging as a business and come up with a budget.
7. Dancing To the Tune Of Search Engine Optimization
Warning, be careful.
You need Google. You need Bing and Yahoo.
You want free organic traffic.
The search engines need your content. They want you to publish great content. Google, Yahoo, and Bing need you.
It is a love-hate cordial relationship!
The search engines and their loads of free traffic are great! Black hat, grey hat, and white hat they all belong. They all have a use. And they each have a place.
What is the one and only one thing that all SEO strategies have in common?
Search engine optimization strategies are all the flirting techniques and tactics that search engines experts use to woo the search engines.
And yes, thank you. When it comes to search engine optimization, you are entitled to your own opinion.
But I must warn you,
Don't listen and take to heart all that Matt Cutts tells you. Never, ever fall in love with Matt Cutts. The search engines will leave you for another when you need them the most.
How do I know, you ask?
Experience. My friend's, it is SEO experience!
8. Free Social Media Web Traffic Myth
You know you want it. You know you need it, and everyone else and their cat is using it, but how effective is free Social media traffic for your business?
Look, social media is great. I love it.
But when it comes to free social media traffic, I do have my reservations, and here is why! Free Social media traffic is unpredictable. Free Social media traffic is complicated.
We all know that social media traffic is so much fun, and it is growing exponentially. I'll bet your #1 competitor is already in it and on it and using it.
And please, social media traffic is not free!
Let us now take a minute of silence and be real for once.
Don't believe all the PR and BS out there about free social media traffic. Social media is not for all bloggers.
Social media is not for all businesses.
When done right, social media is a money-making machine. When everything else goes wrong, social media can end your career, bring havoc to your small business, and it's a significant relationship and time killer.
Next time you log in to your favorite social media platform, always remember, it's good to interact, be social, and feel good.
And it's good to build a list.
Every minute you spend on a social media platform, it costs you either time or money, and you need an ROI. Be strategic.
9. Mobile Ready Dysfunctional Websites
Woe unto you if you're like me, and Mathematics causes you to have headaches.
To spare you and me from the looming maths agony, how about I only shallowly dive into and highlight the top 3 mobile statistics.
The statistics are in no particular order of prominence (statisticians and Mathematics lovers can carry on!)
Heck, you might be reading this post from your mobile device!
So, what about your blog, is your blog mobile optimized? Are you running mobile ads?
Mobile traffic is going to be your #1 source of traffic. Capitalize on mobile traffic. Invest in it and Tap into it.
Mobile traffic is a winner.
Start A Blog That Matters
A profitable topic for your blog caters to a specific audience.
Start a blog that presents unique, niche information in an exciting way. If you start yet another generic blog, you’ll find it incredibly challenging to make money blogging.
It should be something that you’re passionate about and that you have excellent skills and knowledge. It should also appeal to a relatively big audience.
Promote Relevant Products
Successful blog monetization is all about relevance and strategic ad placement that appeals to the audience in any given niche.
There are different ways to monetize a blog.
The only essential requirement to monetize a blog is that
You can attempt to promote all kinds of products, and you participate in dozens of affiliate programs.
Unless the products are ones that your audience has a particular interest in, however, chances of successful monetization are slim.
10. Ditching Basic Offline Business Concepts
Most bloggers start a blog today, and they want to make money blogging, like yesterday!
Some bloggers are selling and pitching the wrong product. They advertise to the wrong prospects using the wrong source of traffic. Oh, it’s cheap. It’s free. It’s less time-consuming.
So they say!
For heaven’s sake, stop.
There are real people with feelings and desires on the other side of the screen. And they need solutions. They want an answer to their question ad not more problems on top of their problems!
Listen, almost everything we are doing as digital marketing bloggers is wrong.
A careful look at what’s wrong with what we are doing wrong reveals one fundamental flaw. It’s a flaw that runs deep on the internet.
Ladies and gentlemen, that flaw is as simple as it gets.
In essence, 99% of internet marketers prefer to ditch basic offline business concepts that have worked before, are working now, and will continue to work in the foreseeable future.
Marry the two concepts together, offline, and online marketing concepts. What you get after the marriage is an unstoppable force.
A force so strong, your competitors won’t have the time nor the knowledge to fathom what kind of power was it that knocked them out of business!
How To Make Money Blogging Online In 3 Steps
Drive More Traffic To Your Blog
It's not enough to have an excellent internet marketing blog. If you're not driving traffic to that site, you're not going to make money blogging.
Work on driving more traffic to your website, so you have the chance to recommend products and services to your visitors.
How can you drive more traffic to your blog?
Be proactive. Focus on SEO and paid ads for your site, use Facebook to drive traffic, promote your blog posts, use YouTube to drive traffic, and get involved with LinkedIn industry groups.
Boost Conversions And Sales
Once you have those leads, you need to focus your efforts on boosting conversions and sales. To increase conversions and sales, make sure you're connecting with your audience emotionally.
Most people make their decisions based on emotion.
Sell solutions and solve problems by increasing the perceived value of what you're offering. This will increase your conversion rates, close more sales, and help you discover new way on how to make money blogging.
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