List building is an essential part of any online marketing strategy.
Once you build your email list and you're able to connect, engage and build trust with an audience via email, then you're in a position to showcase your brand and offerings to your email subscribers.
So what happens when you want to reach a larger audience, but you only have a relatively small list?
One option is to make use of dedicated email drops.
Dedicated email drops makes it possible for a marketer to pay for access to a large email list and engage with a new audience that you might not have otherwise reached.
When you pay for a dedicated email drop, in essence you are basically gaining access to someone else email list by paying a small fee. Once finalized, the list owner will send out an email to their list on your behalf and depending on the list size you will see a spike if not an avalanche of traffic to your site.