How To Get Traffic To Your Website In 2020
The Top 10 Lead Generation Traffic Sources
Want to increase website traffic and leads?
How To Increase Website Traffic And Generate Leads Online
The biggest challenge that every website owner, small local businesses, and digital marketing experts face every single day is "how to get a stable flow of website traffic and leads online.
Without traffic and leads,
- Most online entrepreneurs continue to struggle to make sales.
- Fewer sales mean there is little revenue flowing in,
- Without income, eventually, most online businesses fail.
Website traffic and lead generation is a big problem
Over 63% of digital marketers say that website traffic and lead generation is their number one, single-most, and the biggest challenge that they have to deal with every single day.
There is a reason.
Most entrepreneurs and small businesses continue to rely on the old model of platform dependency when it comes to getting traffic and leads.
They hope that someone will see their ad, click and buy their products or services. We all know how that ends!
It doesn't have to be like that.
What if you knew exactly how to get an extra 10, 100, or even up to 1,000 high-quality leads per day to your website for every ad campaign you run or new blog post you publish on your website?
Let me show you a new approach and better way to get massive traffic and leads to your website without breaking your bank!
Here's how to get massive traffic, leads and sales
How To Build An Email List
You see, in the past few months,
I've been methodically testing a brand new approach to list building and internet marketing strategies.
The results are INSANE! You need to see this today.
Yes, this is for you because you want to:
Get more traffic, leads, and increase your sales and revenue.
Like most internet marketers, for 7 years, I struggled to drive traffic to my blog, build a list, or make money online.
And I quit on several occasions.
I'll give up, and I have no idea why I kept coming back.
Slowly but surely, I kept pushing myself forward, and over the past few years, I have been quietly using these traffic sources to build an email list and make more sales quickly.
How To Get More Traffic To Your Website
Why is it that most bloggers and aspiring digital marketers struggle to drive more traffic to their website and then convert the traffic they receive into leads and paying customers?
And to add insult to injury, you keep doing your very best, following expert advice from the so-called influential bloggers and other digital marketing experts.
The simple truth is that you are not alone.
For instance, if you Google the phrase "how to increase website traffic," you will get a wide range of articles explaining the best ways to drive traffic to your website.
Most internet marketers and bloggers that I know struggle to attract new readers and gain traction in their respective niche markets.
Before you give up as most bloggers do, you may want to learn how to send traffic to your website by implementing the lead generation traffic sources we discuss on this page.
How To Increase Traffic To Your Website
I'm assuming you are a blogger,
Now with that assumption out of the way, do you remember how it felt like, the first time you hit publish, and there it was, your first blog post, on the internet!
Do you remember the way it made you feel?
Amazing, right? Exciting.
For a second, you thought you were the smartest geek that ever walked on earth!
And then you quickly went overdrive
You announced it to your friends and family. You shared your link on Facebook, Instagram, Twitter, Pinterest, and all your favorite social media networks.
And then you waited, and waited! And no magic happened. No one visited your blog post!
So you convinced yourself that perhaps if you published one more blog post, and another, and more, that somehow many people will notice your blog and you'll have an avalanche of traffic visiting your site to read your remarkable posts.
Still, when all is done and said, after all the trouble and time you put into publishing new blog posts, the result was devastating.
Learn how to increase traffic to your blog
You need traffic and leads. That is what this page is all about.
We've put together the top 10 lead generation traffic sources you can use to increase traffic to your website.
Lead Generation Strategies Big Picture Quick Overview
1.) What Is Your End Game
Be crystal clear about what you want to achieve. Are you selling? Do you want more subscribers?
Be clear about the end game ›
2.) Know Your Audience
If you know what your audience needs and wants, then you can craft the right offer for them.
Understand your audience ›
3.) Research Your Competitors
Why reinvent the wheel if you can learn and model from the success and failure of your competitors.
Understand your competitors ›
4.) Optimize Your Landing Page
Nothing in this world is perfect. There's always room for improvement. Never stop testing.
Improve your conversion rate ›
How To Drive Traffic To Your Website Fast: Summary Overview
What We Like
What We Don't Like
1. Google Ads
If you opened your favorite browser and searched for the phrase "list of the best paid traffic sources."
Google is always consistently ranked and listed near the top of any resource you may come across.
This is because it is not only one of the most utilized advertising networks, but it is also one of the most trusted lead generation traffic source that is most likely to convert into leads and sales.
In October 2000, Google AdWords launched its advertising platform to the general public, and on July 24th, 2018, Google AdWords became Google Ads.
Google has changed the face of online marketing and made it possible for marketers to get traffic on demand.
This is a network that every serious marketer should incorporate into their strategy.
Like most paid traffic sources, a well-optimized Google campaign will help you to reach a new audience, get quality leads, and boost your revenue much faster.
If you looking for a way to get the most from Google, here are 8 simple Google Ads tips and techniques that will help boost and optimize your campaigns, increase click-through rate, and save money.
Top 3 reasons why advertising on Google is one of the best decisions to make
Google Ads Is Based On A Pay Per Click Model
With Google, you only pay when your audience interacts with your content (i.e., clicks your ad). The benefit of this is twofold.
First of all, your PPC campaign is going to be cost-effective. Secondly, you receive the benefits of an impression, without actually having to pay for it.
Serious Digital Marketing Experts Use Google Ads
Advertising on Google is flexible, affordable, and it offers powerful analysis tools for tracking and conversion purposes.
Seasoned digital marketers and local small businesses love to use Google because it can be highly visual, text-based, and gives one the ability to run highly relevant ads.
2. Facebook Ads
Contrary to what some marketers believe, Facebook™ is one of the most essential paid traffic sources available today.
Facebook advertising is a self-serving platform. It can be affordable and scalable to any business that wants to generate more leads.
If you have used Google advertising platform or a similar advertising network, it won’t take you long to learn the powerful features offered by Facebook to online marketers and local small businesses.
Facebook ads also provides other compelling benefits like geographically targeted advertisements, the ability to traffic to your Facebook page, apps as well as your main website.
At the end of the day, paying to receive traffic from Facebook helps serious marketers to generate traffic to your website fast, get more leads into their sales funnel.
At the same time, you may be able to increase the chances of receiving free organic traffic in the future by actively improving your social media presence.
If you want to learn more about how to generate traffic to your website from Facebook, here are 16 powerful Facebook tactics and techniques that every serious Facebook advertiser ought to know today.
3 Reasons why you should be advertising on Facebook
Easy A/B Testing
Facebook power editor allows for easy A/B testing.
Facebook split testing capabilities enable you to perfect your ad copy, optimize your ads to reach specific niches within their demographic and interests.
By split testing, you're able to find out what is truly working in your ads for your audience and offer.
Simple To Track ROI
Tracking your ROI (Return on Investment) through Facebook has not only become easier over the years.
It's now much more straightforward, even for the least technologically inclined advertisers and small local business owners.
Facebook Adverts Manager enables marketers to make use of CRM data and high-quality metrics, to develop, measure, and perfect your advertising campaigns and ROI.
The Facebook advertising platform empowers advertisers to spend less and earn more.
3. YouTube Ads
Did you know that YouTube is the world’s second-largest search engine, second only to Google’s flagship search engine? There are over 1.5 Billion logged-in monthly YouTube users.
The top 100 global brands run advertising campaigns on YouTube because they recognize the potential available to them to engage with a massive global audience that is watching videos on YouTube.
Demographics all over the world visit YouTube video site, not just for entertainment but also to learn about products and services that will solve specific problems that they want to be solved.
Because there is such a staggering amount of video content available on this platform, YouTube is the perfect platform for online markers who want to increase website traffic, get leads, and boost revenue.
If your key demographic is closely aligned with YouTube’s user base, why not try these 7 smart ways you can use YouTube advertising platform to send more than visitors per day to your site or offer.
YouTube advertising platform is respected within the industry and can rival that of many competing platforms, making it one of the most compelling traffic sources available.
Top 3 benefits for using YouTube as your lead generation traffic source
Advertising On YouTube Is Flexible
Banner advertisements are unobtrusive and are widely accepted by the audience watching videos on YouTube.
Did you know that Video advertisements have become more popular than banner advertisements? YouTube advertising gives advertisers new ways to serve ads using interactive or episodic video advertisements.
Billions Of Unique Video Views Every Day
According to Google, YouTube viewership has grown by 40% since March of 2014. Every day on YouTube, people watch approximately 5 billion video views.
YouTube advertising platform allows you to target that viewership by running ads based on demographic, language, audience, interest, and much more.
4. LinkedIn Ads
LinkedIn is the world's largest social network targeted at professionals.
Compared to other major social media networks, the LinkedIn social network is unique.
Most people typically go to Facebook to be entertained.
On the other hand, most people who join the LinkedIn social network want to connect and grow their professional network, boost their career, or market their business.
This makes LinkedIn advertising platform a powerful platform for marketing, especially if you want to engage with a highly educated and, at times, an affluent market that is more likely to be responsive to your niche.
If you've been advertising on other paid traffic networks, LinkedIn will present a new set of challenges and a unique learning curve. If you're searching for a smart way to get traffic to your blog from LinkedIn, why not start by deploying the following LinkedIn tips and tricks.
You'll find the LinkedIn ad platform to be flexible for your needs and budget.
The network also won't lock you into advertising contracts, and you can pull your advertisements at any time if the ads are not working for you.
LinkedIn isn't for every marketer, but for those whose products and services align with a professionally minded social media network, it is fast becoming the first advertising network of choice for online marketers who want to reach this type of professional audience.
3 Reasons Why LinkedIn traffic is the most powerful B2B ad network for digital marketers
LinkedIn Users Are Highly Focused, Professional Audience
When you advertise on other ad networks, most of the time, your ads will be competing to get the attention of your ideal audience.
A lot of the time, the audience will be looking for entertainment, rather than education or a product offering.
On LinkedIn, you’re dealing mostly with a professional user base, who have identified their profession and career. This makes it easy for you to target users that are only interested in your specific niche market.
LinkedIn Demographic Targeting Is Effective For Product Launches
With LinkedIn, you’re able to engage with specific demographics.
You can target your ads by geography, age demographic, a particular industry, or a profession.
If your offer is highly specialized, then there is great value in using a dedicated network like LinkedIn ads to launch a new product and service specific to a given profession.
5. Twitter Ads
Twitter is an insanely popular social network.
Twitter has over 500 million users, 300 million of which are regularly active. Heck, even President Donald Trump is on Twitter and boy, he can't stop tweeting.
Assuming that each active user tweets once a day...
Your tweets will be hopelessly lost in the vast number of tweets by other aggressive Twitter users.
Although most bloggers build their following purely through free organic means, building an audience in any social media network takes time, but with promoted tweets, you can make a financial investment and reduce the time that you spend growing your twitter account.
Twitter for business enables you to do more than post the tweet from your branded social media account.
Promoted tweets service allows you to cut through the noise and reach your target audience. here 9 simple Twitter advertising tips and techniques that will get you more traffic today.
Because Twitter advertising network had been steadily growing in relevance as a marketing platform, promoted tweets allow you to promote your tweet, new content, or landing page to a defined audience you choose.
Promoted tweets will enable you to insert a brief call to action, image, video, or other persuasive message and then placing a link to your landing page.
3 Significant benefits for using Twitter ads to get leads for your business
Twitter Is Cost Effective
Typically in a hyper-targeted and well-optimized promoted tweet campaign, advertising costs on average range from .20 cents to $5 per ‘follow.’
The Twitter advertising platform is similar to the pay per click advertising. The only difference is that you’re advertising within a single platform.
Tweets Can Easily Go Viral On Twitter
A compelling tweet can quickly go viral on Twitter.
To boost the chance of your tweet going viral, Twitter offers comprehensive analytics to fine-tune your tweets. Twitter for business allows the use of promotional tweets.
Twitter's ad platform allows advertisers to stay within your budget by placing a limit on your daily spending.
6. Media Buy Traffic
A lot can change in 40 years.
Before Google, Facebook, and the existence of other digital ads platforms, television, and radio programming, the print was the only way to advertise a business.
Media buying was one of the best methods of getting traffic to a business.
Because of the popularity of buying digital ads, traditional ad platforms like media buying have to adapt to compete.
Buying media on television networks, radio, and newspaper publications used to cost an average of about 10-25 K per month and a high up-front cost. Buying media reserved only for the big boys who had the most money to spend.
These days because of online publishing, you can buy a variety of ad space at a very reasonable price. Here are 5 media buying tips you need to know today.
Savvy online advertisers who have honed their media buying skills have found that buying media can offer one an excellent return on your investment.
By testing, tracking, and continuously improving ads, media buying advertisers can see up-to 200-300 percent ROI on their monthly advertising budget.
The top 3 benefits of using Media Buy traffic to drive traffic to your website
Media Buy Traffic Can Be Affordable
You can start running ads for as little as $25 – 50 dollars per day to test a campaign using a few banners.
If you boost your click-through rate, find the right website to run your ads on, that is relevant but not directly competitive to what you do, the cost for media buy traffic is relatively reasonable compared to other paid traffic sources.
Competition Is Low Compared To Other Forms Of Advertising
Competition for other paid traffic sources like Facebook and Google is fierce, and because of the higher cost per click, the traffic, sales, and ROI you end up to achieve may fall short of your desired results.
Because of lower competition for media buy traffic, it’s reasonably easy to keep your costs low, be able to get the desired traffic levels, and at the same time, keep a positive ROI.
7. Mobile Traffic
Did you know that more than 80% of people who shop online do so by using a mobile device and that 25% of those people end up making a purchase using their mobile device?
About 90 percent of the world says that their mobile phone never leaves their side.
Mobile phones are not just the wave of the future; they are the present.
Any business seeking for a way to boost their traffic and their bottom line need to know how to generate traffic using mobile traffic. According to Google, mobile search has now officially surpassed the standard desktop search.
It is a known fact that being in the right place, at the right time, is often a critical ingredient for success when it comes to taking advantage of opportunities for your online business. Read about 10 mobile traffic tips and tricks.
When constructing a traditional brick-and-mortar business, it is common to hear the phrase "location, location, location" The same holds for any online store or website.
For your business to remain relevant, you need to be visible online on both desktop and mobile devices. When you prioritize mobile lead generation traffic, your ads will be running close to where customers are most often shopping and searching.
3 Compelling reasons why Mobile traffic is more important now than ever
Exponential Growth Of Mobile Device
Throughout the world, more people are buying mobile-based, internet-accessible devices at an exponential rate.
Over the past 4 years, the consumption of digital-based media has gone up by a whopping 394% for smartphone users, and by 1721% for tablet users.
Immediate Gratification – Great For Engagement
Mobile users seek instant gratification that stems from engaging with friends and family on social media platforms.
If you want to engage with customers and have a desire to drive more traffic, capture leads or increase your conversion rate, mobile traffic will offer you the competitive edge that you need to achieve success in your online business endeavors.
8. So Ads
List building is an essential part of any online marketing strategy.
Once you build your email list and you're able to connect, engage and build trust with an audience via email, then you're in a position to showcase your brand and offerings to your email subscribers.
So what happens when you want to reach a larger audience, but you only have a relatively small list? Solo Ads requires little effort on your part.
One option is to buy a Solo Ad that sends dedicated email drops to their subscribers.
Solo ads, as their name suggests, are email advertisements whereby you tap into another person's email list to market your products and services to their list of subscribers.
They are known as a dedicated email drops because it's only your email ad that is sent out.
Solo ads are remarkably effective; however, you have to be careful when choosing a vendor since some of them have fake email lists.
Also, the email list should have subscribers who are specifically interested in your products or services. Solo Ads makes it possible for a marketer to pay for access to a massive email list and engage with a new audience that you might not have otherwise reached.
When you pay for a dedicated email drop, in essence, you are gaining access to someone else email list by paying a small fee. Once finalized, the list owner will send out an email to their list on your behalf and depending on the list size, and you will see a spike if not an avalanche of traffic to your site.
Like any marketing effort, dedicated email advertising is not a blanket strategy that will cover all of your traffic needs. Still, it is a useful paid traffic source you can use to build your email list fast.
3 Reasons for using So ads to build an email list fast
Gain Instant Access To A Large Targeted Audience In Any Niche
The best Solo ads vendors have a large, engaged, and highly responsive email list subscribers that open and read emails.
Most Solo ads providers sort out their email lists into specific interest groups. This enables you to target people who are interested in your offer.
Gain Instant Credibility With Solo Ads
If you’re looking to build trust and authority in your niche, then buying solo ads will solve your problem.
A Dedicated email drop is sent out after approval and the full backing of the list owner.
Assuming you choose a trusted advertising partner, you can gain instant credibility by overcoming the hesitation that some consumers might have if they found your brand through other channels.
9. Content Discovery Platforms
If you write and publish the most compelling content in your niche, chances are, there is no guarantee that anyone is going to see it. Think about that for a moment. It's so sad, right?
The reality and only solution is that once you create content, you must promote your new content. The biggest obstacle you'll face when marketing your content is making sure that the right audience sees your content.
You can use social media networks and search engine optimization techniques to promote and amplify your great content. These strategies tend to be slow. You'll have to invest a lot of time and effort to get any results. Besides, there is no guarantee that the result you achieve will be around tomorrow.
Sooner or later, you'll want to promote your new content using faster and consistent methods.
There's another paid method you can use to promote and share content, and that is "Content Discovery Platforms."
Content discovery platforms allow you to leverage content from leading publishers to promote your published articles on your blog or website. Your links will appear on pages that feature related articles.
Content discovery platforms are one of the best ways to amplify your content to a broad audience.
Like other paid traffic sources, you must experiment with the leading content discovery platforms to guarantee that your ROI is worth it in the long run.
3 Benefits for amplifying your reach with Content Discovery Platforms
Gain Instant Credibility
Did you know that Content discovery platforms are best known for promoting only high-quality content?
Your content will is displayed in relevant interest categories alongside high quality published content from leading brands and media outlets. This provides you with a trusted platform. That credibility may boost CTR.
Content Discovery Platforms Are Cost Effective
Content discovery platforms enable publishers to distribute content to a broad audience and pay on a cost-per-click.
Because of less competition, it cost less to advertise on these platforms compared to other paid traffic sources.
Content discovery platforms are cost-effective, and they are the best platform for publishers to amplify great content.
10. Search Engine Optimization
Search Engine Optimization traffic is one of the most cost-effective lead generation strategies that you can use to get free organic traffic from the search engines.
SEO stands for "search engine optimization."
SEO traffic, therefore, is the type of website traffic that is gained by utilizing search engine optimization techniques in such a way that pages of your website rank near the top of page one results for specific search queries and you start to receive free organic traffic.
Consequently, many people click on pages displayed by the search engines and visit your site.
Although SEO traffic can be a very cost-effective way to double or even triple your website traffic, it takes time and know-how of search engine optimization tactics and techniques to see results.
By utilizing SEO techniques to create pages that have unique and compelling content that ultimately gets ranked for certain words and phrases.
SEO traffic is only useful if your pages rank on the top 10 results of page 1 search query. You'll see better results in terms of traffic levels if your pages are on the top 1-3 spots of a search query.
It is important to note that you must also create high-quality content for internet users and not merely for the search engines. If you focus on legitimate tactics for ranking with specific keywords and keyword phrases, you'll end up reaping a lot of SEO traffic.
3 Important reasons to use Search Engine Optimization tactics to get traffic and leads
Reputation Management – SEO Builds Trust And Credibility
Did you know that publishing great content that ranks on the first page of Google can build your reputation as an expert in your niche?
Once your pages start to rank high in search engine results, your business starts to receive backlinks from other authority websites.
Consequently, this will help build trust with your target audience and increases your credibility.
Increased Visibility And The Potential To Increase Website Traffic
Did you know that SEO traffic offers you a unique benefit of increasing visibility and authority in your niche market?
If you build it, they will come, used to be the saying; however, times have changed.
These days, you must create your website and content in such a way that it is well-optimized for search engines and your audience.
If you take Search Engine Optimization seriously and you stay persistent, in the long run, you’ll have an unlimited amount of free organic search traffic.
That, in my opinion, is the best lead generation strategy.
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