How To Get Traffic To Your Website And Generate Quality Leads In January 2023
The Definitive Guide for Increasing Website Traffic and Leads:
How to Increase Website Traffic and Generate More Leads to Your Business...
Every day, the biggest challenge every website owner, blogger, content creators, small local business, and even savvy digital marketing expert faces is "how to get a stable flow of website traffic and leads to their business.
- 1. Most online entrepreneurs will continue to struggle to make sales,
- 2. Fewer sales mean little revenue and less cash flow for a business,
- 3. Eventually, without income, most online businesses fail.
For that reason, a diversified stream of multiple traffic sources for generating high-quality leads is the lifeblood of any online business.
How To Increase Website Traffic And Lead Generation Strategies That Works
Over 63% of digital marketers say that website traffic and lead generation is their number one, single-most, and the biggest challenge they have to deal with every day.
- There is a reason.
Most small business entrepreneurs continue to rely on the old model of platform dependency or on a single traffic source to get traffic and leads.
They hope that they rank their website on page one in Google or that someone will see their ad, click and buy their products or services.
Depending on a single traffic source can and will end in a catastrophic result. So what happens when something goes wrong with that source?
It doesn't have to be like that.
What if you knew exactly how to get an extra 10, 100, or even up to 1,000 high-quality leads per day to your website for every ad campaign you run or new blog post you publish on your website?
Let me show you a new approach and better way to get massive traffic and leads to your website without relying on one traffic source or draining your bank account!
- More traffic means more sales.
Here's how to get massive traffic, leads and sales
How to Increase Traffic to Your Website
I'm assuming you are a blogger or website owner,
Now with that assumption out of the way, do you remember how it felt like the first time you hit publish, and there it was, your first blog article on the internet!
Amazing, right? Exciting.
For a second, you thought you were the most intelligent geek that ever walked on planet earth. You opened and closed the page countless times, and then you quickly went overdrive.
You announced it to your friends and family. You shared your link on Facebook, Instagram, Twitter, Pinterest, and all your favorite social media networks.
- You visited other blogs to leave a comment and share your post.
No one visited your blog post! At first, you couldn't believe it!
So you convinced yourself that perhaps if you published one more blog post, and another, and more, that somehow some people will notice your blog, and you'll have an avalanche of traffic visiting your site to read your fabulous posts.
Still, after all, is done and said, the result was devastating after all the trouble and time you put into publishing new articles to your site.
- No traffic. Nada. Zilch. Zero!
- No share, no re-tweets, and no repin.
- No page one ranking on the search engine results!
Not even a trickle stream of website traffic!
Why do most bloggers and aspiring digital marketers struggle to drive more traffic to their website and then convert the traffic they receive into leads and paying customers?
And to add insult to injury, most people keep doing their very best, following expert advice from the so-called influential bloggers and other digital marketing experts about different ways to increase website traffic.
- It's so sad. Right?
For instance, if you Google the phrase "how to increase website traffic," you will get a wide range of articles explaining the best ways to drive traffic to your website.
Most internet marketers, content creators, small business owners, and bloggers that I know struggle to attract new visitors and gain traction in their respective niche markets.
Before you give up, as most bloggers do, you may want to learn how to send traffic to your website by implementing the lead generation traffic sources we discuss on this page.
1. Google Ads
"list of the best-paid traffic sources"
Google is always consistently ranked and listed near the top of any resource you may come across. Google has changed the face of online marketing and made it possible for marketers to get traffic on demand.
That is because it is not only one of the most utilized advertising networks, but it is also one of the most trusted lead generation traffic sources that most digital marketers believe is likely to convert into leads and sales. It's no surprise that...
- Google maintains an influential position in the advertising market.
In October 2000, Google AdWords launched its advertising platform to the general public, and on July 24th, 2018, Google AdWords became Google Ads.
Google has changed the face of online marketing and made it possible for marketers to get traffic on demand. This is a network that every serious marketer should incorporate into their strategy.
Like most paid traffic sources, a well-optimized Google campaign will help you reach a new audience, get quality leads, and boost your revenue much faster.
If you are looking for a way to get the most from Google, here are 8 simple Google Ads tips and techniques that will help boost and optimize your campaigns, increase click-through rate, and save money.
Top 3 Reasons Why Advertising on Google Ads is One of the Best Decisions that a Business Owner should Make
Google Ads Are Pay Per Click
With Google, if you choose the pay-per-click option, you only pay when your audience interacts with your content (i.e., clicks your ad). The benefit of this is twofold.
First of all, your PPC campaign is going to be cost-effective. Secondly, you receive the benefits of an impression without actually having to pay for it.
Google Ads Is Highly-Respected As A Direct Marketing Traffic Source
Did you know that it is not always the highest bidder who receives the best returns on investment with Google campaigns?
If your campaign, ad copy, and landing page are laser targeted, you will find your traffic to be highly responsive when you bid for the right keywords.
That will result in higher conversion rates, a lower cost per click, and higher ROI even though you compete with advertisers with the deepest pockets.
Serious Digital Marketing Experts Use Google Ads
Advertising on Google is flexible, affordable, and offers powerful analysis tools for tracking and conversion purposes.
Seasoned digital marketers and local small businesses love to use Google because it can be highly visual, text-based, and gives one the ability to run highly relevant ads.
2. Facebook Ads
Contrary to some marketers believe, Facebook™ is one of the most essential paid traffic sources available today. It can be affordable and scalable to any business that wants to generate more leads.
Facebook advertising is a self-serving platform.
Suppose you have used the Google Ads advertising platform or a similar advertising network. In that case, it won’t take you long to learn the powerful features offered by Facebook to online marketers and local small businesses.
Facebook ads also provide other compelling benefits like geographically targeted advertisements, the ability to send traffic to your Facebook page, apps, and your main website.
Paying to receive traffic from Facebook helps serious marketers generate traffic to their website fast and get more leads into their sales funnel. At the same time, you may increase the chances of receiving free organic traffic in the future by actively improving your social media presence.
If you want to learn more about generating traffic to your website from Facebook, here are 16 powerful tactics and techniques that every serious Facebook advertiser ought to know today.
3 Reasons Why Online Entrepreneurs should be Advertising on Facebook
Easy A/B Testing
Facebook power editor allows for easy A/B testing.
Facebook split testing capabilities enable you to perfect your ad copy and optimize your ads to reach specific niches within their demographics and interests.
By split testing, you're able to find out what is truly working in your ads for your audience and offer.
Massive Number Of Mobile Users
Compared to searches done from a desktop, did you know that searches done on a mobile device are the fastest-growing segment of the search engine queries performed per day?
You can use Facebook's huge mobile user base to reach your specific market, no matter where they are or what kinds of devices they are using.
Simple To Track ROI
Tracking your ROI (Return on Investment) through Facebook has not only become easier over the years.
It's now much more straightforward, even for the least technologically inclined advertisers and small local business owners.
Facebook Adverts Manager enables marketers to use CRM data and high-quality metrics to develop, measure, and perfect their advertising campaigns and ROI.
The Facebook advertising platform empowers advertisers to spend less and earn more.
3. YouTube Ads
Did you know that YouTube is the world’s second-largest search engine, second only to Google’s flagship search engine?
It's advertising platform is respected within the industry and can rival many competing platforms, making it one of the most compelling traffic sources available.
The top 100 global brands run advertising campaigns on YouTube.
That is because they recognize the potential to engage with a massive global audience that is watching videos on YouTube. YouTube offers several unique propositions, making it an ideal paid traffic source.
Demographics worldwide visit YouTube site, not just for entertainment but also to learn about products and services that will solve specific problems that they want to be solved.
Because there is such a staggering amount of video content available on this platform, YouTube is the perfect platform for internet marketers to increase website traffic, get leads, and boost revenue.
If your key demographic is closely aligned with YouTube’s user base, why not try these 7 smart ways you can use YouTube advertising platform to send more than visitors per day to your site or offer.
Top 3 Benefits for Using YouTube as Your Lead Generation Traffic Source
Advertising On YouTube Is Flexible
Banner advertisements are unobtrusive and are widely accepted by the audience watching videos on YouTube.
Did you know that Video advertisements have become more popular than banner advertisements? That is because YouTube advertising gives advertisers new ways to serve ads by using interactive or episodic video ads.
YouTube Has More Penetration Than Cable Network TV
Did you know that most people who visit YouTube use a mobile device to watch videos on YouTube?
According to Google, 8 out of 10, 18-49-year-old males and females spend more time watching videos on YouTube than any other primary cable provider in the U.S.
Billions Of Unique Video Views Every Day
According to Google, YouTube viewership has grown by 40% since March of 2014. Every day on YouTube, people watch approximately 5 billion video views.
YouTube advertising platform allows you to target that viewership by running ads based on demographics, language, audience, interest, and much more.
4. LinkedIn Ads
LinkedIn is the world's largest social network targeted at professionals.
Compared to other major social media networks, the LinkedIn social network is unique and it is fast becoming the first advertising network of choice for online marketers who want to reach this type of professional audience.
On the other hand, most people who join the LinkedIn social network want to connect and grow their professional network, boost their career, or market their business.
That makes the LinkedIn advertising platform a powerful platform for marketing, especially if you want to engage with a highly educated and, at times, affluent market that is more likely to be responsive to your niche.
- LinkedIn offers both PPC and impression advertising.
That makes the LinkedIn advertising platform a powerful platform for marketing, especially if you want to engage with a highly educated and, at times, affluent market that is more likely to be responsive to your niche.
LinkedIn will present a new set of challenges and a unique learning curve if you've been advertising on other paid traffic networks. So if you're searching for a different way to get traffic to your blog, why not start by deploying the following LinkedIn tips and tricks.
The network also won't lock you into advertising contracts, and you can pull your advertisements at any time if the ads are not working for you.
LinkedIn isn't for every marketer, but for those whose products and services align with a professionally minded social media network.
Top 3 Reasons Why LinkedIn Traffic is the Most Powerful B2B Ad Network for Digital Marketers
LinkedIn Users Are Highly Focused, Professional Audience
When you advertise on other ad networks, most of the time, your ads will be competing to get the attention of your ideal audience.
Often, the audience will be looking for entertainment rather than education or a product offering.
You’re dealing primarily with a professional user base on LinkedIn who have identified their profession and career.
That makes it easy for you to target users that are only interested in your specific niche market.
LinkedIn Receives Staggering Amounts Of B2B Traffic
In most PPC advertising options, your ads could potentially be displayed on any page on the web across a range of domain names, even when you’ve correctly selected keywords that relate to your niche.
With LinkedIn, everything you do is within the confines of a single domain, dealing with the same market consisting of over 700 million unique users per month in more than 200 countries worldwide.
LinkedIn Demographics Targeting Is Effective For Product Launches
With LinkedIn, you’re able to engage with specific demographics.
You can target your ads by geography, age demographic, a particular industry, or profession.
If your offer is highly specialized, there is great value in using a dedicated network like LinkedIn ads to launch a new product and service specific to a given profession.
5. Twitter Ads
Twitter is an insanely popular social network.
Twitter has over 500 million users, and on a single day, 200 million of which are regularly active. Even former President Donald Trump was a vivid Twitter user, and boy, he couldn't stop tweeting until his account got permanently suspended.
Your tweets will be hopelessly lost in the vast number of tweets by other users.
Although most bloggers build their following purely through free organic means, building an audience in any social media network takes time. You may use Twitter for business as part of your online marketing strategy.
Still, you can make a financial investment and reduce your time to grow your Twitter account with promoted tweets. Twitter for business enables you to do more than post the tweet from a branded social media account.
- Promoted tweets service allows you to cut through the noise and reach your target audience.
Because the Twitter advertising network had been steadily growing in relevance as a marketing platform, promoted tweets allow you to promote your tweet, new content, or landing page to a defined audience you choose. Here 9 simple Twitter advertising tips and techniques that will get you more traffic today.
Promoted tweets will enable you to insert a brief call to action, image, video, or other persuasive message and then placing a link to your landing page.
3 Significant Benefits for Using Twitter Ads to Get More Leads for an Online Business
Twitter Is Cost-Effective
Typically in a hyper-targeted and well-optimized promoted tweet campaign, advertising costs on average range from .20 cents to $5 per ‘follow.’
The Twitter advertising platform is similar to pay-per-click advertising. The only difference is that you’re advertising within a single platform.
Easy To Connect And Engage With Your Customers
Twitter is a niche platform, but it is a great niche platform to find qualified leads for your business.
With promoted tweets, you can develop a highly relevant following within your niche comprising of your customers.
Follow your customers, encourage them to follow your business, and keep your audience engaged by sending out timely tweets.
Tweets Can Easily Go Viral On Twitter
A compelling tweet can quickly go viral on Twitter.
To boost the chance of your tweet going viral, Twitter offers comprehensive analytics to fine-tune your tweets. In addition, Twitter for business allows the use of promotional tweets.
Twitter's ad platform allows advertisers to stay within their budget by limiting their daily spending.
6. Media Buy Traffic
A lot can change in 40 years.
Before Google, Facebook, and other digital ads platforms, television, and radio programming, print was the only way to advertise a business.
Media buying was one of the best methods of getting traffic to a business.
Because of the popularity of digital ads, traditional ad platforms like media buying have to adapt to compete.
Buying media on television networks, radio, and newspaper publications used to be very expensive.
On average, it could cost about 10-25 K per month and a high up-front cost. Therefore it was only used by the big boys with money to spend.
These days because of online publishing, you can buy a variety of ad space at a very reasonable price. Here are 5 media buying tips you need to know today.
Savvy online advertisers who have honed their media buying skills have found that buying media can offer one an excellent return on your investment.
By testing, tracking, and continuously improving ads, media buying advertisers can see up to 200-300 percent ROI on their monthly advertising budget.
Top 3 Benefits of Using Media Buy Traffic to Drive Website Traffic to Your Website
Media Buy Traffic Can Be Affordable
You can start running ads for as little as $25 – 50 dollars per day to test a campaign using a few banners.
If you boost your click-through rate and find the right website to run your ads on, relevant but not directly competitive to what you do, the cost for media buy traffic is relatively reasonable compared to other paid traffic sources.
Wider Reach Of Traffic Source That Is Easy To Scale
It’s easy to scale a winning ad and campaign using media buy traffic sources relevant to your offer.
There are millions of websites on the internet and virtually unlimited pages available to display banner ads.
All you have to do is to find a winning campaign, and media buying could very well be the holy grail of traffic source you’ll ever need.
Competition Is Low Compared To Other Forms Of Advertising
Competition for other paid traffic sources like Facebook and Google is fierce.
And because of the higher cost per click, the traffic, sales, and ROI you end up achieving may fall short of your desired results.
Because of lower competition for media buy traffic, it’s reasonably easy to:
- keep your costs down,
- Be able to get the desired traffic levels,
- And at the same time, keep a positive ROI.
7. Mobile Traffic
Did you know that more than 80% of people who shop online do so by using a mobile device and that 25% of those people end up making a purchase using their mobile device?
About 90 percent of the world says that their mobile phone never leaves their side.
In today's world of emerging trends, mobile traffic is indispensable.
Any business seeking a way to boost their traffic and their bottom line need to know how to generate traffic using mobile traffic.
According to Google, mobile search has now officially surpassed the standard desktop search.
It is a known fact that being in the right place, at the right time, is often a critical ingredient for success when it comes to taking advantage of opportunities for your online business. Read about ten mobile traffic tips and tricks.
When constructing a traditional brick-and-mortar business, it is common to hear the phrase "location, location, location" The same holds for any online store or website.
For your business to remain relevant, you need to be visible online on desktop and mobile devices. When you prioritize mobile lead generation traffic, your ads will be running close to where customers most often shop and search on their mobile devices.
3 Compelling Reasons Why Mobile Traffic is More Important Now Than Ever
Exponential Growth Of Mobile Device
Throughout the world, more people are buying mobile-based, internet-accessible devices at an exponential rate.
Over the past four years, consumption of digital-based media has gone up by a whopping 394% for smartphone users and by 1721% for tablet users.
Ease Of Accessibility – People Always Have Their Phones
Did you know that most people that own a mobile device always have that device within their proximity?
According to a report released by Pew Research, 46% of all participants had their smartphones within reach at all times.
A total of 44% of the participants said that their phones were near them when they slept.
Immediate Gratification – Great For Engagement
Mobile users seek instant gratification that stems from engaging with friends and family on social media platforms.
Suppose you want to engage with customers and desire to drive more traffic, capture leads, or increase your conversion rate. In that case;
Mobile traffic will offer you the competitive edge that you need to achieve success in your online business endeavors.
8. Solo Ads
List building is an essential part of any online marketing strategy.
Once you build your email list and you're able to connect, engage and build trust with an audience via email, then you're in a position to showcase your brand and offerings to your email subscribers.
So what happens when you want to reach a larger audience but you only have a relatively small list?
One option is to buy a Solo Ad that sends dedicated email drops to their subscribers. So what are Solo Ads. As their name suggests...
Solo ads are email advertisements whereby you tap into another person's email list to market your products and services to their list of subscribers.
They are known as dedicated email drops because it's only your email ad sent to a list of email subscribers.
- Solo ads are remarkably effective;
However, you have to be careful when choosing a vendor since some have fake email lists. Also, the email list should have subscribers who are specifically interested in your products or services.
Solo Ads allows a marketer to pay for access to a massive email list and engage with a new audience you might not have otherwise reached. Discover how to build an email list from scratch and start running and managing profitable email marketing campaigns that yield a positive return on investment.
When you pay for a dedicated email drop, you are essentially gaining access to someone else's email list by paying a small fee. Once finalized, the list owner will send out an email to their list on your behalf, and depending on the list size; you will see a spike, if not an avalanche of traffic to your site.
Like any marketing effort;
- Dedicated email advertising is not a blanket strategy that will cover all of your traffic needs.
3 Reasons for Using So Ads to Build an Email List Fast
Gain Instant Access To A Large Targeted Audience In Any Niche
The best Solo ads vendors have large, engaged, and highly responsive email list subscribers that open and read emails.
Most Solo ads providers sort out their email lists into specific interest groups. That enables you to target people who are interested in your offer.
Solo Ads Are Extremely Affordable
The average price for Solo ads ranges from $.20 to $.75 per click for a single dedicated email drop.
If you’re entering a new niche with a new product or service;
leveraging off of a responsive list means that you’ll be able to put your new content in front of thousands of consumers interested in your product/service at a lower cost.
Gain Instant Credibility With Solo Ads
If you're looking to build trust and authority in your niche, then buying solo ads will solve your problem.
A Dedicated email drop is sent out with the approval and full backing of the list owner.
Assuming you choose a trusted advertising partner, you can gain instant credibility by overcoming some consumers' hesitation if they found your brand through other channels.
9. Content Discovery Platforms
If you write and publish the most compelling content in your niche, chances are, there is no guarantee that anyone will see it. Think about that for a moment. It's so disheartening.
The reality and only solution are that once you create content;
- You must promote your new content.
When marketing your content, the biggest obstacle you'll face is making sure that the right audience sees your content. You can use social media networks and search engine optimization techniques to promote and amplify your great content.
You'll have to invest a lot of time and effort to get any results.
Besides, there is no guarantee that the result you achieve will stick around long enough to see another day. Sooner or later, you'll want to promote your new content using faster and consistent methods.
- Paid advertising through networks like Google and Bing may work.
There's another paid method you can use to promote and share content, and that is "Content Discovery Platforms."
Content discovery platforms allow you to leverage content from leading publishers to promote your published articles on your blog or website.
Content discovery platforms are one of the best ways to amplify your content to a broad audience. Like other paid traffic sources, you must experiment with the leading content discovery platforms to guarantee that your ROI is worth it in the long run.
Top 3 Benefits for Content Creators to Amplify Their Reach by Using Content Discovery Platforms
Gain Instant Credibility
Did you know that Content discovery platforms are best known for promoting only high-quality content?
Promoted content served in relevant categories alongside high-quality content published by other leading brands and media outlets.
That provides you with a trusted platform. That credibility may boost click-through rates to your website.
It Is Effortless And More Receptive
Content discovery platforms will serve ads pointing to your website to an already invested audience receptive to viewing content on these sites.
Compared to other paid advertising methods, the audience that visits such pages is more likely to engage and click your link to read your content.
Content Discovery Platforms Are Cost-Effective
Content discovery platforms enable publishers to distribute content to a broad audience and pay on a cost-per-click.
Because there is less competition, it costs less to advertise on these platforms than other paid traffic sources.
Content discovery platforms are cost-effective, and they are the best platform for content creators and publishers to amplify great content.
10. Search Engine Optimization
Search Engine Optimization traffic is one of the most cost-effective lead generation strategies that you can use to get free organic traffic from the search engines.
SEO stands for "search engine optimization."
Therefore, SEO traffic is the type of website traffic gained by utilizing search engine optimization techniques. The goal of SEO is to receive free organic traffic by ranking a page on the first page for a specific search query.
SEO traffic differs from other marketing methods.
Although SEO traffic can be a very cost-effective way to double or even triple your website traffic, it takes time and the know-how of search engine optimization tactics and techniques to see results.
Content creators need to know how to publish well-optimized and compelling content that ultimately gets ranked for certain words and phrases.
SEO traffic is only helpful if your pages rank on page 1 for a given search query result.
Therefore, you'll see better results in terms of traffic levels if your pages are on the top 1-3 spots of a search query.
It is important to note that you must also create high-quality content for internet users, not merely for search engines. If you focus on legitimate tactics for ranking with specific keywords and keyword phrases, you'll end up reaping a lot of SEO traffic.
3 Reasons to Use Search Engine Optimization Techniques to Generate Traffic and Leads
Reputation Management – SEO Builds Trust And Credibility
Did you know that publishing great content that ranks on the first page of Google can build your reputation as an expert in your niche?
Once your pages start to rank high in search engine results, your business starts to receive backlinks from other authority websites.
Consequently, this will help build trust with your target audience and increases your credibility.
Long Term, SEO Traffic Is Cost-Effective – High ROI
Free organic traffic is simply the best traffic source that results in a high return on investment!
- But it’s worth the effort.
It is common for advertisers to spend a ton of money on advertising and marketing and still fail to turn a positive ROI.
However, if you acquire the right SEO skills, you will have a unique ability to attract new customers in the most cost-effectively way.
Increased Visibility And The Potential To Increase Website Traffic
Did you know that SEO traffic offers you a unique benefit of increasing visibility and authority in your niche market?
If you build it, they will come, used to be the saying; however, times have changed.
These days, you must create your website and content so that it is well-optimized for search engines and your audience.
If you take Search Engine Optimization seriously and stay persistent, you’ll have an unlimited amount of free organic search traffic in the long run.
That, in my opinion, is the best lead generation strategy.
Free Website Traffic Guide
Create Wealth, Success, and Happiness
What Is Blocking You From Receiving More Traffic And Leads In 2023?
Why do some website owners and digital marketers seem to know how to send massive traffic and leads to their published content while other online entrepreneurs continue to struggle?
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