Sheryl Sandberg TED Talk – Advice For Women
In the past few years, women have shattered the ceiling, debunked myths, and proved that they’re more than capable of wielding power in the workplace. Women are also not afraid to share their secrets of success with other women wanting to climb the career ladder.
Look around for the C-suite executives and you’ll discover that women have discarded the self-image of inadequacy as they have discovered they can do great things if they seek leadership positions.
Women have people skills – the ability to listen as much as they ask good questions. They always celebrate successes of their staff with words of encouragement.
An effective female leader understands that each member of staff is unique and hones in on the strengths of each individual and she values their advice.
Just listen to Sheryl Sandberg TED talk as she explains reasons why we have too few women in leadership top positions and for sure from her inspiring speech you’ll agree that women have all it takes to be effective leaders.
Why We Have Too Few Women Leaders | Sheryl Sandberg TED Talk
Sheryl Sandberg graduation speech: It’s the hard days that determine who you are
I am not here to tell you all the things I’ve learned in life. Today I will try to tell you what I learned in death.
One year and 13 days ago, I lost my husband, Dave. His death was sudden and unexpected. We were at a friend’s 50th birthday party in Mexico.
I took a nap. Dave went to work out.
What followed was the unthinkable — walking into a gym to find him lying on the floor. Flying home to tell my children that their father was gone. Watching his casket being lowered into the ground. Read more here, Sheryl Sandberg graduation speech
Why Facebook Is Good For Pay Per Click Campaign
Almost all of our friends and family members are using Facebook
We are told that as of August 2015, this social networking website had over 1.18 billion monthly active users.
What does this mean to you as a business owner or entrepreneur? For sure, you can’t ignore using it for your business.
Being one of the most popular websites, it won the early 2000’s battle for the mantle of “top social media” site and now boasts 968 million active daily members, which is a staggering number.
Tapping into a tiny percentage of these members could turn a pay per click advertising campaign into something both wildly successful and profitable for business owners.
Yes, Facebook does have a pay per click system in place not much different from the one Google employs.
Upon creating a pay per click account with Facebook, ads will circulate throughout the various profiles, groups, and feeds on the social network.
People who see the ads may choose to click on them and be directed to the website of the small business selling a product or service.
If no one clicks on the ad, no money is deducted from the advertising account. To say that is an extremely cost-effective strategy would be an understatement.
What makes the social network such a good site for a pay per click campaign?
If there were one single reason why Facebook is a great venue for pay per click advertising, it would be the fact that the social network presents a reliable way of targeting the best and most viable audience.
In other words, the ads are going to appear in front of the eyes of people most likely to patronize a business.
Facebook is home to untold scores of groups that reflect a variety of different interests.
A small business owner who sells home improvement products would reap the rewards of pay per click ads appearing on various groups related to DIY repairs, home remodeling, and real estate-oriented groups.
By placing the ads on such groups, those who appreciate what the business sells become new sales leads.
Facebook also allows those managing a pay per click campaign to target users, thanks to the information users put up on their profiles.
Everything from the age of the members to the education to various interests to geographic data can be employed to ensure the ads are displayed to the right persons.
Crafting a massive advertising campaign and investing huge sums of money into the endeavor is not going to be of any value if the wrong audience is looking at (and ignoring) the ads.
Facebook has established a strong community of people who could be tapped as the perfect audience for an online marketing campaign.
Devising a PPC strategy with Facebook.com in mind opens the drawbridge to reach those very same people.