Are you using the right tactic to drive more traffic to your blog?
You don’t have to use every traffic trick or tactic you come across.
Some of the tactics are a complete waste of time. They’ve become obsolete.
In other words, they no longer work.
Let me be honest here. . .
If you’re still using article directories thinking that you’ll send every month more than 10,000 visitors to your blog, you’re just wasting your time.
You’re not only wasting your time but you’re busy causing harm to your blog.
The articles you submit to directories are being filtered by the search engines (especially Google). They consider your articles as being spammy content.
Since Google introduced some changes to their algorithms, article directories no longer work to get a lot of backlinks.
I feel for you on how you’ve been struggling to drive more traffic to your blog. You’ve tried many tactics and tricks but you’re yet to find one tactic that is working so effectively.
By the way, have you tried using Google Plus?
By using Google Plus (Google+) whose slogan is “Get way into what you love,” you’re able to drive quality traffic to your blog.
Let’s now look at the facts reported online that make Google+ a great source of traffic.
To begin with, Google+ has more than 400 million active users as of December 2015.
The growth rate of Google+ each year is reported to be 33%.
Regarding to demographics, 73.7% of Google+ users are male while 26.3% are female.
More adults are using Google Plus. In the U.S alone, a survey estimated that 13% of adults joined this social networking site.
According to ComScore, Google+ users spend an average of 3.3 minutes on this network.
Heck, I almost forgot to mention that it’s fully owned and operated by Google, the most popular search engine that indexes billions of web pages!
Surely, from the above statistics, Google+ isn’t a waste of time. You have to leverage it as a source of traffic.
8 Ways To Use Google Plus To Drive More Traffic To Your Blog
Don’t be overwhelmed by Google+ features.
You only need to use the most important features to promote your blog.
Being the leading search engine (top search service provider), Google has used their experience to make Google+ as much about content sharing and promotion as it is about socializing.
This can be used to your advantage to drive more traffic to your blog.
The following are 8 ways to drive more traffic to your blog using Google Plus.
1.) Create Google Plus Profile For Your Blog
Your blog needs a Google+ profile.
By creating a Google Plus profile, you will:
I.) Manage how the information of your blog will appear across Google including the search results and maps by using Google My Business that is available for free.
II.) Interact with people you share the same interest with.
By interacting with such people, it becomes easy for you to influence them to visit your blog and convert them to be your customers.
III.) Increase brand awareness for your blog.
IV.) Increase the visibility of your blog in the search engines. You drive more organic traffic to your blog.
How To Create Google+ Profile For Your Blog
For you to create Google+ profile, you’ll have to sign up for a Gmail account first.
Once you’ve a Gmail account, the next step is to sign in to your Gmail account.
On the upper right corner, click Google App. A drop-down menu will appear from which you should click Google+ icon.
You’ll be directed to this page shown below.
Use your first and last name to be the name for your Google Plus profile.
By using your name, you help people to find you online.
Once you are done filling in the required information, click upgrade.
You’ll be directed to a page where you’ll add people. You can skip this step if you don’t have any people at the moment to add.
The next step is to make your Google+ awesome.
You’ll upload your image. This image is going to help people to identify you. It brands you online as an individual who is selling a product or service.
Once you’re done filling in all the information, click finish to complete the process.
Edit Your Profile
You’ll have to edit your Google+ profile. You’re editing it so that you upload the cover photo and also add more information that will be shown on your profile when people click the About tab on your Google+ profile.
To edit your profile, click the home icon that is on the upper left side. From the drop-down menu, click Profile.
Click change cover and after few seconds, you’ll be directed to a new page.
On that page, you should click upload. From there, upload the logo of your blog to be the cover photo.
After uploading your cover photo, click About tab to add more important information.
Tips For Writing About
Here are the tips for writing “About” information on your Google+ profile.
It’s a brief description about what you do. Example include editor, founder of Bloglingo, author and speaker.
Write a brief description that will inform people who you are. Introduce yourself to people who will be viewing your Google+ profile.
Make your introduction to be appealing.
Your introduction should include a call to action that is linking to your blog.
Part of the introduction you write is going to be listed in the search engines.
C.) Bragging Rights
Brag a little about your achievements to make your profile more interesting to read and also to sell yourself to potential clients.
Click save button when you’re done.
N/B: Make all the information you fill in on the About to be public.
Inform people viewing your Google+ profile about your work.
Fill in your occupation. Examples include entrepreneur, blogger, consultant etc.
State the skills you have acquired. Examples include, photographer, copywriting etc.
Fill in the name of your online business. Of course, your blog is your online business.
Fill in also your job title. Examples CEO, COO etc.
III.) Contact Information
Fill in your phone number so that you make it easy for potential clients to contact you.
Potential clients will contact you to inquire more information from you.
A.) Other Profiles
Add links to your social networking sites like Facebook, Twitter, Pinterest, LinkedIn, Instagram etc.
You can also add a link of your YouTube channel.
B.) Contributor To
Add links of web pages that are featuring your work. In case you have been guest blogging, you should add links to your articles that have been published on other blogs.
This way, you’ll be optimizing your articles in the search engines.
Add a link of your blog’s home page.
You should also add links to your landing pages.
Interested people and potential buyers will click these links to read your blog and also to inquire more information about your offers.
By adding these links, you’ll drive more traffic to your blog.
V.) Basic Information
Add basic information about you. From your basic information, people reading your profile will know more about you.
Select your gender.
B.) Looking For
Obviously, you want to use Google+ to make friends and also to network.
Select the relationship you’re currently in.
VI.) Google Badge
You can also link your Google+ profile to your blog. When you link it, you’ll get more recommendations for your blog in Google search.
This will see your audience growing.
2.) Driving Traffic To Your Blog By Sharing Your Blog Posts
You definitely want to use Google+ to drive more traffic to your blog.
You want people to read your content.
Right now, there are millions of links that are being shared by people on Google Plus.
So, how do you make your Google+ posts to be outstanding so that they receive a lot of views, comments, shares, +1 clicks and click-throughs?
You need to be creative on how you write your Google+ posts.
Don’t share plain links of your blog posts. You should instead use the Text option when you post your blog posts on Google Plus.
Create a brief summary for your blog post that is interesting and curious enough to make people to click your link.
To make your post more interesting and engaging, you should use a photo.
The photo will attract the attention of people to read your post you are sharing on Google Plus.
Go an extra mile to create animated Graphics Interchange Format (GIFs) based on the content of your blog post.
“Newborn Goat Climbs Her First Rock”
As an example, Panah Rad posted this animinated GIF on Google Plus and it received comments, shares and +1 clicks.
Share the best photos that will showcase your work.
In case your blog post is informing people on how to do something, you can use a photo to illustrate the process. Write text to photo to explain instructions briefly.
Note that the words you use to write your title and description matters a lot in influencing people to read your content.
For sure, the URLs of your blog posts look ugly. Some are too long to share them on Google+ and other social networking sites.
You should shorten your URLs. Use any URL shortener service like Bitly to shorten your URLs.
You should then paste the description together with your shortened URL on “What’s new with you?”
You should remove the photo that will be displayed from your blog post after you paste the description together with the URL you have shortened.
By removing the photo, you’ll be able to upload a custom photo as shown below from your computer that is more appealing to people.
Ensure that you make your post public before you publish it. This way, your post will be visible by anyone and also from anywhere.
N/B: There is difference between sharing a link and a text post that has a custom photo.
Sharing a text post is all about you being creative enough with your words to create a description for your blog post, shortening your URL and also using a custom photo so as you influence Google+ users to:
I.) Share your content.
II.) Click +1 button.
III.) Click-through to your blog.
Do your research well to find out the kind of content that people are sharing on Google Plus. It’s one way you can use to create the kind of content that is based on people’s interests.
Engage people in your circles while you share your blog posts on Google Plus.
When you engage people on Google+, you’re creating an interest in them to read your content.
There are many ways you can use to engage people like commenting on their posts, asking them questions based on their interests etc.
3.) Have The Right People In Your Circles
You should make the right impression, on the right people and with the right content for you to drive more traffic to your blog.
The people in your circle are the ones that will spread a word about your content and blog.
When they click +1 button on your post, people in their circles will notice that they have recommended your post.
The +1 button makes it easy for people to inform others that they like or agree with something. In other words, it helps people to track posts that their followers like.
The good thing about using Google+ to drive more traffic to your blog is that its feature enables you to arrange your connections into circle for different kind of people you’re targeting.
As an example, you can create circle for friends, influential people in your niche, colleagues, existing customers and your competition.
By using circle feature, you can deliver your content that specifically targets a particular group of people.
For your friends, you share jokes or motivational quotes with them on Google+ based on the content of your blog posts. They’ll read them and some of them will click-through to your blog.
How do you find the right people to add to your circle?
By including a Google badge, people you share the same interest will easily find you on Google+ and they’ll add you to their circle.
When you’re sharing content on Google+, you should put your most professional side forward. The right people you’re targeting will add you to their circle as a professional to network with. These are the kind of people you should add to your circle.
Another way to find the right people to add to your circle is by searching on Google+ for people sharing the content that you’re interested in.
4.) Use Shared Endorsements
You can quickly reach as many people you’re targeting as possible. It’s easy to do so using Google Plus’ Shared Endorsements.
It’s the most effective way you can use to drive more to your blog.
If you never tried using shared endorsements, you should start using it today.
You have control on how to share your endorsements. You can either allow people to see your photo and name in shared endorsements that appear in ads.
You can turn on or off endorsements on ads.
5.) Join Relevant Google+ Communities
Another way to drive more traffic to your blog is by joining relevant Google+ communities.
Google+ communities have members who share the same interest.
Members of Google+ communities discuss a specific topic.
Take your time to find communities on Google+ that are discussing the topic you’re blogging about.
Use Google+ search tool to look for communities discussing the topic you’re interested in. Use keywords that are closely related to the topic you’re blogging about to search for such communities.
Ensure that you click Communities tab while you’re searching for communities to join.
Google+ is likely to suggest communities for you to join based on the content you’re sharing on your profile.
Once you join communities on Google+, you should be an active member. Be active by interacting with members, asking them questions and giving answers to their questions.
If you find that your blog post will help members to have a better understanding of the subject they’re discussing, you should share it with them.
Some of the members will visit your blog to read that blog post you have shared.
6.) Use Hashtags
Make your content to be easily found on Google+ by using hashtags.
Always use a hashtag in your posts.
The hashtag you use should be relevant to the topic of your post.
Before you use a hashtag, ensure that its topic has many people discussing it.
The main reason you’re using a hashtag is to get your content read by as many people as possible.
The more people read your Google+ posts, the more people are likely to visit your blog.
7.) Google+ Hangouts
If you have been searching for ways to develop social media presence to drive more traffic to your blog, then no doubt you have come across tips telling you to build your authority and gain the trust of your audience.
In fact, building authority and gaining trust is something that I often recommend.
With Google+, you have the opportunity to build authority and trust by hosting webinars.
Once you have an audience on Google+, you should host Google+ Hangouts video session where you discuss topics from your blog, share information or present anything of value that will benefit your audience.
Record and redistribute your webinar to people in your Google+ circle who couldn’t join the Hangout.
You should also request influential people in your niche to promote your webinar.
This is how you’ll build backlinks for your blog. You build trust and the authority that you need to drive more traffic to your blog.
As word of your webinars spreads throughout your Google+ circles and also other online platforms, your audience will grow.
8.) Send An Email To Your Followers
I bet, not so many people are sending emails to their Google+ audience.
Call that a missed opportunity to convert their followers.
The best way you can convert your audience on Google+ is by sending them an email to inform them about your offers.
Conclusion On How To Drive More Traffic To Your Blog
It’s important that you don’t confuse Google+ for a miracle tool, and expect it to bring thousands of new viewers to your blog overnight.
Like any other form of online marketing, Google+ is just one part of your overall content marketing strategy.
The strength in Google+ is that you can take advantage of its features to drive more traffic to your blog.
Whether it’s building a network, hosting webinars or driving traffic through backlinks, Google+ should be an important part of creating your blog’s social media presence.
Despite the fact that Google+ isn’t popular compared to Facebook and Twitter, you can’t ignore to use it because of its versatility and integration with the Google search engine.
Quite simply, if you’re not using Google+ today, you’re ignoring a tactic that will drive more traffic to your blog.
If you haven’t created Google+ profile for your blog already, there is no better time than now to get started.