Do you know what readers need from you?
They need you to respect their time.
When they visit your blog, they’re giving you their time.
So don’t make them feel that your blog is wasting their time.
Your blog shouldn’t cause them to suffer from information overload.
Perhaps you had read somewhere online that if you start your blog, write great content and publish it to your blog, then many people will read it.
You became convinced by that information so much that you started your own blog.
Did many people read your blog?
I know your main problem at this moment is traffic.
It’s starting to piss you off because only less than 20 people are visiting your blog each day.
So, what could be the problem?
By avoiding these 10 common blogging mistakes, you’ll drive more people to your blog and you won’t quickly lose your audience’s attention.
You become a better copywriter.
Your writing will be so powerful in that your readers will find it irresistible to read.
Your sales will increase since you’ll generate more leads and also retain your existing readers.
Wait a second. . .
Are you saying that you haven’t started your blog yet?
Sorry for talking a lot while assuming that you already own a blog.
If you have no clue on how to start a blog from scratch, don’t even get worried about it.
Here at Bloglingo blog, we show you how to start a blog that works. Yep, with a blog you’ll turn your passion into online business.
The truth is that you can start your own blog today and be very successful blogging.
Right now you’re very lucky that you’re reading this blog post. Do you know why?
Simply because you’ll start blogging the right way.
You see, the best way to do something successfully is by learning from those who have already done it effectively. Such people will teach you how to do it in a way that achieves success.
And most important, you’ll learn from their mistakes.
You’ll start your blog being aware of the common blogging mistakes to avoid.
You won’t learn your lesson the hard way like some of us did.
Currently, there are some bloggers who wish they had known the common blogging mistakes to avoid.
They feel that if they had known the blogging mistakes to avoid, they won’t have wasted their readers’ time. They would have saved their resources.
Some of the mistakes bloggers make really waste resources. It takes time and resources to correct such mistakes.
10 Common Blogging Mistakes To Avoid To Grow Your Blog Readership
If you’re not using your blog in a way that has the goals of your business in mind, at best you’re not taking advantage of it to the fullest. At worst you’re not at a competitive advantage.
There is an element of trial and error involved and it’s guaranteed that you’ll make some mistakes along the way.
The key is to learn from your failures as well as your successes. This doesn’t mean that there aren’t mistakes you can’t avoid, though.
These are the 10 most common mistakes bloggers make with their blogs.
Avoid these blogging mistakes so that you build your blog’s audience that will grow your business.
Blogging Mistake #1: Trying Too Hard To Sell A Product
One of the common blog mistakes some bloggers make is trying too hard to sell a product.
A blog being the most powerful marketing tool, you should use it to build trust in people who don’t know your business but they’re willing to purchase the product(s) your business is selling.
Some bloggers get so wrapped up in the product they’re promoting in that they fail to create customer-focused content.
Stop selling too much.
Your readers will get turned off if you pitch them with sales content on your blog.
This is the reason you should give free content on your blog that is interesting, compelling and at the same time educating people.
Of course, the content you’re giving for free should contain stories about the product(s) you’re selling.
This way, people will visit your blog and some of them will like your content, share it and most important they’ll trust you enough to do business with you.
In other words, the content you publish on your blog should bring you new customers.
This is how interesting and compelling stories will do the selling for you.
How will you ensure that your blog contains interesting and compelling stories?
You need to blog about your passion.
When you blog about your passion you will:
I.) Easily convince your readers to take the desired action you want them to take since you give them in-depth information that is accurate.
Your passion will drive you to master the topic (niche blogging) you’re blogging about.
II.) Love to do research on the information before you write content. This ensures that your readers get the full information on your blog without having to leave your blog to get the missing information somewhere else.
There are high chances that your readers will eventually buy the product from you if you retain them on your blog by giving them all the important information they need to know about.
III.) You’ll easily connect with your readers by sharing your personal experiences. By sharing your personal experiences, your readers will relate to them.
They’ll learn from your personal experiences.
Blogging Mistake #2: Not Influencing Traffic To Buy Products
Blogs influence online readers to buy products. 40% of the companies in US are using a blog for marketing purposes (reported by Quikrpost.com).
But there are bloggers who don’t have a slightest idea about the traffic that is coming to their blogs.
They keep on blogging but they haven’t taken time to study the traffic their blog is receiving. This has made it difficult for them to influence that traffic to buy products.
Let me ask you this question. . . Do you know who you’re writing for?
You should know the right people you’re targeting since they’re the people who you want to retain as customers.
A lot of online business owners make the mistake of trying to cast too wide of a net with their blogs and end up missing the very people that they’re trying to reach.
As a business owner who is using a blog as a marketing tool for your online business, you Must know who your customers are.
Put yourself in the shoes of your potential customers, then write for them.
Don’t offer them what they don’t need.
Knowing your audience will also involve some search engine optimization (SEO) work. You need to figure out what kinds of search terms potential customers would use to find blogs like yours so that you integrate such keywords into your content.
When you study your blog’s traffic and write directly what that traffic needs to know from you, then you can easily convert that traffic to buyers.
In other words, you should know learn about the psychology of your readers.
Blogging Mistake #3: Not Hosting Your Blog Using A Custom Domain Name
One of the biggest blogging mistakes to avoid that people make is hosting a blog using free blogging platforms that don’t allow them to use a custom domain name (their own choice of domain name).
It’s a very common practice, but if you think about it, it’s easy to see why this is a real common blogging mistake to avoid. You’ll be building links and driving traffic to a blog which you don’t own.
Additionally, you’re helping to build someone else’s brand rather than working to increase your business’s own brand awareness!
Go for a self-hosted blog so that you can use the domain name you prefer for the purpose of branding your blog.
Blogging Mistake #4: Not Posting New Content Regularly
How often do your readers hear from you? If it’s not very often or not on a regular basis, chances are a lot of your readers are starting to forget about your blog (which is also your online business).
Posting interesting and useful content regularly keeps your readers engaged. It keeps them interested. When you don’t provide your audience with content on a regular, relatively frequent basis, you’ll drop off of their radar.
How often is often enough?
The answer really depends on your audience. The best approach is to try out different things until you hit on a rhythm that works for your audience and still gives you enough time to do marketing so that you keep your business running.
When your readers get used to hearing from you regularly, they’ll anticipate your posts and emails and become a loyal, long term audience who will see you as someone who can be relied upon.
They see you as someone they would like to buy from.
Blogging Mistake #5: Writing Mainly For Search Engines
One of the common blog mistakes that some bloggers make when they’re blogging is solely writing for the search engine bots with the aim of driving organic traffic to their blog.
Get me right, you need to drive organic traffic to your blog but this doesn’t mean that you should purely be writing for the search engines bots.
Instead you should write content that your readers will find it very difficult to resist sharing on the social media sites.
This way, your blog posts will get listed on the top of the search engines result pages.
Apart from writing purely for the search engines, here is a blog post that will guide you on how to start a successful blog by avoiding such mistakes like:
I.) Not Inviting Guest Bloggers
You should not create all the content for your blog. You may end up not giving your readers all the information they’re looking for online.
Your existing readers might as well get bored with you.
It’s for this reason you should invite experts in your niche to write content on your blog. This is the surest way you can bring value to your readers.
You’ll also avoid making your readers to get bored with you.
II.) Abusing Clickbait
Another reason why blogs fail is because some blogger abuse the use of clickbait. There is away you can use clickbait effectively.
People will quickly click away from your blog if they know that you’re exploiting their curiosity by writing sensationalist headlines that doesn’t deliver the information they promise.
Abusing clickbait will make your readers to feel that you have misled them.
III.) Blogging Solely To Make Money Online
Blogging solely to make money online will eventually make any blog to fail. Even brick-and-mortar businesses are not started solely to make profits.
If you really want to succeed blogging, your blog should serve your readers with other purposes like helping them to do something that they don’t know how to do effectively.
Blogging Mistake #6: Too Much Writing, Too Little Promotion
Yes, you should publish interesting and useful content regularly but this doesn’t mean that you do too much writing to an extent of forgetting to promote the content you have published on your blog.
Writing and editing content for your blog can end up taking a lot of time. It can take up so much time, in fact, unless you’re careful, you could end up spending all of the time you dedicate to your blog on writing and little to none promotion.
What this means (unless you have an amazing stroke of luck come your way) is that you could put a lot of time and effort into creating great content, only to see hardly any traffic, much less see your content shared on the social media sites.
As a rule of thumb, try to spend as much time promoting your content as you do creating it and you’ll start seeing results sooner rather than later.
Blogging Mistake #7: Blogging More About You
Although you should share your personal experiences with your readers but your blog will sound awkward if you’re always giving unnecessary information about yourself.
Stop giving a lot of personal information. Your readers don’t need that information about what you ate last night, what your cat did and the list goes on. . .
Only share information about yourself where it’s very necessary so that your readers benefit from it.
Blogging Mistake #8: Not Making It Easy For Readers To Opt-in To Your Email List
Unless you’re making it incredibly easy for your readers to subscribe to your email list, you’re potentially losing a lot of reliable readers (and leaving money on the table).
Add an opt-in form to your homepage. Make it big, make it obvious and also make it impossible to miss. Even if you already have an opt-in form on your blog, chances are it’s not as effective as it supposed to be.
It’s for this reason that you should experiment with different designs and placements to see what works the best on your blog.
Blogging Mistake #9: Not Directing Readers To A Landing Page
The content on your blog shouldn’t be sales pitch; if they are, it’s time to rethink your content strategy!
Your content should be the one that presells. This way, your readers will actually be interested to read your blog and they’ll think of you as a trusted authority that they can feel good about doing business with.
Avoiding the mistake of sales pitch doesn’t mean that you can’t use your blog to grow your business. You just need to go about it in a different way.
If you have prospective customers who are almost ready to buy, you can close the deal by sending them to a landing page.
It’s not difficult to set up a landing page and it can make a huge difference to your business.
Your landing page should offer more content which is similar to what they have just read. Briefly explain what your product or service is and what it does.
Blogging Mistake #10: Not Making It Possible For Readers To Share Your Content
Another common blogging mistake to avoid is making your content not shareable. This is the biggest blogging mistake.
You need backlinks for your blog, right? The best way to get backlinks is by creating content that people will share on other websites and blogs.
You should add some social media sharing buttons on your blog. By doing so, you’ll be surprised to find some of your readers sharing your content on the social media sites.
When people share your content on the social media sites, they’re boosting your blog’s traffic and also increasing brand awareness of your business.
Blogging Platforms like WordPress have got social sharing plugins you can install on your blog.
Another way you can ensure the content of your blog gets to the most popular professional networking site is by creating a LinkedIn profile for your blog.
You can grow your online business by driving traffic from LinkedIn to your blog as a professional blogger.
While using LinkedIn as blogger who is an expert, here are the mistakes you should avoid.
I.) Don’t Lie About Your Skill
If you’re a blogger and you’re niche blogging (blogging a particular topic) or maybe you are a professional who is blogging about your area of expertise, then you can use LinkedIn to drive people to your blog.
Don’t lie on your LinkedIn profile about your area of expertise.
Your LinkedIn profile should give clear information about you and your area of specialization (your skills).
II.) Don’t Abandon Your LinkedIn Profile
You should not create a LinkedIn profile and abandon it. Be active by networking with other bloggers and the people you share the same interest with.
It’s even better if you start publishing articles on LinkedIn.
When you’re active on LinkedIn, you’ll grow your followers. Some of your followers will not only become your clients but they’ll also recommend potential clients to you.
III.) Begging For Recommendations
Don’t scare your LinkedIn followers by begging them to recommend you as a professional blogger. Let your followers recommend you willingly without you asking them.
When your LinkedIn followers visit your blog and realize you’re a qualified expert, they recommend clients to you.