Do you want to learn today how to create thought-provoking content?
You want to create the kind of content that will go viral to generate a lot of backlinks for your blog!
Here is one simple thing you should do if this is what you really want.
By applying these 15 surefire ways, they’ll help you to put your blog at the top of the search engine result pages. As a result, your search traffic (organic traffic) increases.
Just before you start applying these surefire ways, here are interesting statistics you should know first.
According to Copyblogger:
1.) “On average, 8 out of 10 people will read headline. . . ”
2.) “Only 2 out of 10 will read the rest.”
The above interesting statistics reveals to you the secret on how to write great content.
This is the secret. . .
Write killer headlines for your blog posts to make the first impression.
This way, you’ll make online readers to read the rest of your words until they get your call to action.
You’ll drive traffic to your blog that converts into leads and eventually into sales.
For sure, great content will always sell a product or service.
Writing great content that will get shared many times on the social media sites is the best strategy to bring in a lot of targeted traffic.
You see, online marketing relies heavily on content.
It’s for this reason that you should create content that is of value to people (online readers).
So, how do you ensure that you always write great content for your blog that sells?
15 Surefire Ways On How To Write Content For SEO That Increases Your Organic Traffic
First, I warn you that great content doesn’t just happen.
It takes real work and mental effort to accomplish it.
The question isn’t really how to write great content, but more to the point, what is great content?
There is a strategy and some tips involved in what makes content to be great.
We are going to take a look at both.
It’s by nailing down what constitutes great content that will give you the tips on how to write great content.
1.) Great Content Is Engaging
Create an engaging content to publish to your blog. It’s the most effective way that will make your blog to be interactive.
When you write content that is engaging, you retain your readers.
3 Tips For Writing Engaging Content
I.) Ask Your Readers Questions
Depending on the topic you’re writing about, there will be always questions that people will want to know the answers.
You’ll be surprised to realize how your readers participate in providing answers by posting comments if you ask them mind-blowing questions.
Readers are likely to remember stories they have read. They are likely to tell people they interact with the stories they have read.
This means that stories are engaging.
For sure, storytelling will engage your readers.
Write stories that your readers will relate to by incorporating facts.
III.) Curious Information
Engage your readers by using words that will make them curious to continue reading your blog post to find out more information.
When writing content, preview information that is coming later on your blog post that your reader doesn’t know and will want to know it.
2.) Visual Content Is Great
“Posts that include images produce 650 percent higher engagement than text-only posts”– inc.com
No doubt visual content captures people’s interest.
Charts, graphs, infographics, videos and pictures help readers to understand information. They increase comprehension and enhance the reading experience.
They illustrate points which otherwise would be difficult to explain using plain text.
3.) Great Content Has Enticing Subheadings
Enticing subheadings will make readers to notice content as being great.
Make your content appear great by writing attention-grabbing subheadings. This way, you encourage your readers to read your content.
Enticing subheadings promise some kind of benefit for the reader.
4.) Great Content Is The One That You’re Passionate About
The most important thing you should know before you even start a blog is that you should choose the niche that you’re passionate about.
Blogging what you’re passionate about will prompt you to create great content for your audience to read.
When you have the passion for what you’re blogging about, definitely your audience will feel the passion you have as they read the content of your blog.
What you write is going to reflect that passion.
People will want to read your blog posts since you have the passion for writing great content.
5.) Actionable Original Content Is Great
We believe that it is common sense that great content is original, but you’ll be astonished to realize that many blogs contain original content that is not actionable.
There are also blogs that are using curated content.
It’s normal to want to share content that you come across on other blogs or websites that are of the niche you’re blogging about. If you must share it, then you should do it correctly. This is what makes all the difference.
Create your own content. Provide it from your own mind or thoughts and make it as unique and as original as you are.
Original content will make you to have your own voice that your audience with identify you with.
6.) Great Content Is Readable
Great content is not dumbed down to the point of meaning nothing to anyone.
The typical methodology today tells us to take it to the 8th grade level.
But most website owners disagree. High school level, not collegiate is the best response from their readers.
Make your blog’s content readable but slightly challenging.
Make the reader want to know more about the topic you’re blogging.
In other words, don’t use difficult terms that will make you not to communicate with your audience.
7.) Great Content Is Sharable
Obviously, content that gets a lot of citations is great content.
Bloggers and website owners link their articles to content that is great. It’s one of the techniques they use in providing additional information that adds value to readers.
Content that is sharable is likely to get a lot of backlinks which in turn will boost blog’s search engine ranking.
You don’t have to buy backlinks for your blog!
You should instead write great content that is sharable to be your source of natural quality backlinks.
By the way, have you ever thought that you can create a sentence with not more than 140 characters to get your blog posts shared many times on Twitter?
In case you have been having a problem to craft tweets that get a lot of retweets, here is how you should create such tweets.
I.) Use Hashtags
By including a hashtag when you’re crafting your tweets, you ensure that your tweets get read by the right people you’re targeting.
You also make it easy for people to find information regarding the topic they’re searching on Twitter.
This way, you’re increasing the chances of your tweets being found on Twitter and getting retweeted.
Leverage popular hashtags that people are following on Twitter.
Using a hashtag is also one way of encouraging Twitter users to participate in a discussion.
II.) Quote With Advice
From the great content you have published on your blog, you can craft a tweet that gives advice to people. Twitter users are likely to retweet advice quotes.
The tweet should link back to your blog.
III.) Participate In Popular Tweets
Find questions being retweeted on Twitter that are of the topic (niche) you’re blogging about, then reply by giving accurate answers.
The answers you reply should link back to your blog.
Another way to get a lot of retweets is by participating in popular tweets or popular topics that are trending on Twitter.
8.) Great Content Provides Real Information
If you’re searching for specific information to read, you’re not going to read something that does around in circles. Circuitous content that says nothing at all doesn’t give value. It is a waste of time.
Circuitous content and the content that strings keywords together (keyword stuffing) isn’t going to get the search engine’s ranking and it certainly isn’t going to get people reading it either.
Great content is the one that gives something of real value.
Give your audience content that is useful.
9.) Great Content Has An Interesting Opening
If the first sentence in the first paragraph is very boring or contains obnoxious words, are you going to continue reading the rest of the words?
It is actually the first sentence that sells the rest content of the article.
Make sure that your first sentence does a good job of capturing the interest and curiosity of people to read not only the second sentence but the entire article.
Make your content unique and interesting to read.
10.) Great Content Is Easy To Read
Great content flows well and slips smoothly from one sentence to the other. The topic seems to effortlessly unfold for the reader.
Great content offers shorter easier to read sentences.
It provides a smooth transition from one subject to the next.
The paragraphs don’t contain many sentences.
Many sentences in a paragraph will bore the reader by just seeing them.
11.) Great Content Is Easy To Skim
If you have a lot of content that you’re going to publish on your blog, you should make it easy for your readers to read.
Readers will find it easy to digest information that they’re able to skim.
12.) Great Content Is Factual
Great content offers useful information.
This is the reason you should backup your content with quotes and statistics gleaned from authority sources.
The major myth in content creation today is that it should not hit on Copyscape in any way. This precludes the use of quotes and statistics gained from other sources.
If you make a statement, you should support it with a link or statistics from other blogs or websites that are seen as authority.
This tells your readers that you’re offering them more information to supplement what you have already given them so that they gain full insight regarding the topic.
13.) Great Content Is Memorable
Make your content to be something that your readers are going to remember for a long time.
Short and punchy sentences make it easy for readers to remember what they have read.
Using humor is one way to captivate your audience. It makes your readers to remember your blog.
14.) Great Content Has A Call To Action
Don’t leave your audience hanging.
Give them a clear closing point with a call to action that is strong.
If you want your readers to take an action, then you should direct them to it.
Content that leaves your audience hanging will have failed to offer a solution.
15.) Great Content Has Listed Points
I always find it easy to scan blog posts containing points that are listed.
They are brief, straight to the point and are filled with information.
One of the ways on how to write great content so as to make your blog scannable is by:
A.) Using a bulleted list.
B.) Using a numbered list.
According to some trusted sources of information, content containing points that are listed get linked to a lot more than content that is written in an essay style without points listed.
Bonus Tip: Focus On Inbound Marketing
Nowadays, you can’t ignore inbound marketing to attract potential customers/clients for your business. In fact, forget about outbound marketing and focus more on inbound marketing.
Why am I telling you this, you may ask?
Because we are in the Information Age and the economies are now based on information computerization.
That being said, people from all walks of life are always using computers and smartphones to access a diverse amount of information on the internet.
Of course, the information is published online and you can use the search engines to find literally any information you want.
So, advertising online is lucrative.
You can easily sell your products online without you interrupting online readers with information that they never requested for.
Outbound marketing will not bring in potential buyers unless your marketers go out to get their attention by informing them about the products your business is selling.
Inbound marketing will always bring in potential buyers without you or your marketers going out to get their attention about the products your business is selling.
Although there are many forms of content marketing that you can use to do inbound marketing, a blog is the most effective marketing tool for content marketing.
Even a company like Microsoft is encouraging their staff to blog (especially Microsoft’s product developers). Microsoft company understands that when the product developers blog on their personal blogs, they’re attracting the public’s interest in their work.
It’s not only Microsoft Company that is encouraging their employees to blog. There are also other companies that are encouraging their staff to blog about their areas of specialization.
As a result, employees who are blogging about their areas of specialization impress their audience with the expert knowledge and the free information they’re giving. Eventually, the audience is attracted to the company and some are even converted to customers/clients.
There are successful entrepreneurs who are always blogging to share information on what is happening in their entrepreneurship ventures and also in their personal life.
How to write great content is something that many people don’t get it right. They don’t know how to write great content that presells first and the one that actually sells.
Let me tell you that your blog isn’t going to succeed if it doesn’t contain the kind of content that will make online readers to take a positive action.
Although you many use clickbait to drive traffic to your blog, it will never achieve any growth.
Unless you’re going to do something about the content on your blog, then you’ll eventually abandon it.
Readers Don’t Want To Waste Their Time Reading Crap Content
Now that you have tips on how to write great content for your blog, your content can draw in a wide range of people and offer them value, a reason to move from one part of your blog to another and also a reason to purchase the product you’re selling.
Wiki style your content by linking to other pages.
Review, rethink and revise every sentence of your content to be sure that it is valuable, clear and easy to read.
Your readers don’t want to waste their time reading what doesn’t help them. They hate crap content.
Make sure that you give people the content that made them to visit your blog.
Remember that people are not visiting your blog by accident!